Enervee is a growing enterprise SaaS company and delivers applications and services to energy providers, engaging residential customers in intuitive energy-smart purchase decisions throughout their homes. Our Engage Program is part of our service offering to capture shoppers in-market for routing them to our Choice EngineTM Platforms for Appliances and Cars. For example, here’s the Appliance Choice Engine we run for the New York utility Con Edison: https://marketplace.coned.com/ and https://cars.coned.com.
We're looking for an experienced email marketing professional to join our fast growing Engage team. As a member of our Engage Program team, your mission is to make sure our clients’ energy-efficiency platforms succeed, by driving engaged shoppers to these platforms.
As our email marketing manager, you will be responsible for creating and delivering excellent email campaigns that drive customers to make better and more energy-efficient choices purchase decisions. Every time you help a consumer make a better buying decision, you’ll be saving them money, energy, and making the world a better place! Our Email Marketing Manager can be located anywhere in the US and you will be working closely with team members and partners located in Pacific, Central and Eastern time zones.
How you will make an impact
Oversee strategy, development and production of email campaigns (write, design, build, edit, test, and deploy) as needed for multiple clients.
Create A/B testing scenarios and measure results and user behavior on-site with Google Analytics, Segment/Looker and other data sources.
Work with the engage program director and other team members to plan campaigns, write concise action-driving copy, and execute attention-grabbing visuals.
Code new email templates using responsive email design, and meeting industry best practices and brand guidelines for multiple partners.
Create and execute data-driven, dynamic automated campaigns and deliver highly targeted/segmented e-commerce marketing campaigns, lifecycle messages, retention/reactivation programs, optimization based on performance.
Create in-depth reporting and analysis for internal and external stakeholders.
Present and explain results to the customer, give recommendations, manage approval processes
Oversee the approval process and revisions with internal stakeholders and clients.
Taking on any other tasks the Engage Program team might be tackling that day; we’re growing fast, and you never know what might come your way!
Why you will love being part of Enervee
People are our greatest asset and we want to empower our Email Marketing Manager to help achieve our vision!
- We celebrate diversity, encourage Innovation, work collaboratively, and practice transparency
- Sustainability is our business model as well as our mode of operation
- We're passionate about our partners and we genuinely appreciate them
- We are led by an experienced leadership team committed to empowerment and passionate about professional development and growth
How we care
The well-being of our employees is pivotal, and we address this through various perks and initiatives we periodically assess and enhance. We care about your present as well as your future and provide competitive compensation in addition to the following:
- 401K retirement saving plan with an above industry average employer match
- Every employee has a stake in our mission with our Employee Stock Option Plan
- Comprehensive medical, dental & vision plans (100% Employer paid for employees and at 50% for Dependents) + Employer covered life and AD&D insurance + Access to health, well-being, personal development and counseling resources
- Unrestricted PTO + Flexible work schedule + Paid Parental Leave for 12 weeks
- Online meal delivery program for employees through GrubHub
- Mission aligned company events, including volunteering
- Choose your own devices program delivered to your homes
What you bring to the team
3+ years managing email marketing programs
Solid experience working with email marketing/automation platforms and CRMs. We currently use Iterable, but are open to other systems
Ability to write concise, action-driving copy, while maintaining branding and voice for multiple partners
Good understanding of HTML and CSS. We use a WYSIWYG email creator, but sometimes it needs adjustments. Our landing pages also need some customization
Experiencing designing and creating visuals for email marketing with Sketch, Photoshop or other design programs
Advanced knowledge of audience segmentation best practices and A/B testing
Experience tracking and measuring results and user behavior on Google Analytics, and experience with Looker or Segment preferred
Proven track record of delivering against set KPIs and hitting CPA goals
Excellent communication, collaboration, and planning skills with meticulous attention to detail
Strong organizational skills with the ability to multi-task, detail-oriented with attention to schedules and timelines and maintenance of records and materials
A self-starter who loves collaboration and is open to feedback. You’re comfortable working independently as well as influencing cross-functional teams
Experience in an agency setting or multiple clients preferred
Working experience with public utilities is preferred, but not required