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Social Media Specialist Tech Checkers. We are seeking a motivated Social Media Specialist to effectively engage with targeted virtual communities and network users.As a representative of our brand, you will actively participate in relevant conversations, gently promoting our products/services while providing support to existing and potential customers.ResponsibilitiesBuild and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identificationGenerate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take actionSet up and optimize company pages within each platform to increase the visibility of company’s social contentModerate all user-generated content in line with the moderation policy for each communityCreate editorial calendars and syndication schedulesContinuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the informationCollaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actionsRequirements and skillsProven working experience in social media marketing or as a Digital Media SpecialistExcellent consulting, writing, editing (photo/video/text), presentation and communication skillsDemonstrable social networking experience and social analytics tools knowledgeAdequate knowledge of web design, web development, CRO and SEOKnowledge of online marketing and good understanding of major marketing channelsPositive attitude, detail and customer oriented with good multitasking and organizational abilityFluency in English.