Marketing Automation Specialist at Go Maverick Group

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Marketing Automation Specialist Go Maverick Group. Go Maverick Group has a B2B marketing agency client who is looking for a digital marketing professional who excels at and enjoys marketing automation. If you’re looking for a positive, engaging workplace, then consider our client as the place to make your move. In order to be successful in this role, you will need to have in-depth HubSpot and Salesforce experience.. Digital Campaigns. Work closely with the Director of Marketing Strategies and account managers to create, plan and execute campaigns and supporting tactics in HubSpot, Pardot and other platforms. Monitor and analyze ROI and KPIs to provide insight for improvement. Execute and report on A/B tests. Create, report on and optimize nurture workflows. Support and align with SEO and PPC projects with the eventual ownership of some client SEO or PPC strategy and execution. Serve as a lead resource for client questions about marketing automation--attend client meetings and own HubSpot/Pardot strategy for select clients. Build reports on the performance of digital marketing activities and compare the results against key performance indicators and ROI.. Bring new technology and best practice ideas to the agency for improving technology implementations. Coordinate trouble ticket items with marketing automation software platforms as they arise. Assist in standardizing the implementation of digital marketing tactics across the agency.  . Salesforce Administration. Create bidirectional syncs between marketing automation tools to their client's Salesforce orgs; generate closed-loop ROI reports to showcase the return on marketing programs. Troubleshoot user issues and answer questions for clients. Document processes and resources to share with clients to ensure best practices within their Salesforce org. Collaborate with Director of Digital Marketing and Marketing Managers to find areas of opportunities to upsell clients on new programs and tools based on ROI reports. Content Development. Assist in writing and execution of digital marketing campaigns and playbooks, including emails and social media. Ensure content written is consistent with our client’s brand and personas.. Coordinate the creation and publishing of digital content (e.g. website, blogs, press releases, etc.). Requirements. 5+ years overall Digital Marketing experience, agency experience preferred. 3 - 5+ years Marketing Automation experience, HubSpot, Marketo or Pardot proficient, certification preferred. 3- 5+ years experience with Salesforce - proficient; Salesforce Certified Administrator preferred.. Excellent organizational, planning and time management. Strong critical thinking with problem solving ability. Self-motivated with the ability to hit deadlines and prioritize workload. Client-facing communication skills. Analytical minded – ability to work with data to make informed decisions on optimizations. Proficient in Google Analytics/GA4, certification preferred. Working knowledge of HTML and CSS experience a plus. The ideal candidate will be a team player, self-motivated, enthusiastic and willing to learn. Must be able to work with a cross-functional team to deliver measurably better results for agency clients. Ability to work remotely and within EST business hours required.. Benefits. This is a positive, engaging workplace that offers tremendous opportunities for success-minded individuals. Employees enjoy:. A collaborative, remote working situation. Competitive salary & bonus. Full benefits: medical, dental, vision, short/long-term disability. 401k. Generous PTO/paid holidays