Senior Data Analyst - Marketing Analytics at The Athletic Media Company

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Senior Data Analyst - Marketing Analytics The Athletic Media Company. About Us. The Athletic is a digital sports media company that brings true sports fans closer to the athletes, teams and leagues that captivate their attention. We serve a multi-faceted audience that craves a richer connection and understanding with immersive storytelling and a like-minded community of fans. Founded in 2016 and with major operational hubs in San Francisco, Los Angeles, London and Melbourne, we empower a truly global team of more than 600 creators and cover more than 250 professional sports and collegiate teams across the United States, Canada and the UK. Our newsroom has produced thousands of in-depth reports along with more than 120 podcasts and other forms of premium content. Put simply, The Athletic is at the center of a sports fan’s universe.. About the Role. We are looking for a senior data analyst to lead analytic projects, measure marketing effort effectiveness via owning attribution logic, and work with the data science team to further optimize the marketing team’s ROI. You will be leading technical work to support all marketing fronts. You will work closely with data engineering, analytic operations team, and data science team to instrument attribution system, LTV measurement, etc. You will support complicated analytic initiatives to help us accelerate the growth of our business. You will be a key player in creating our data culture and help us accelerate the growth of our business. . Responsibilities. Be key partner with directors of marketing teams, advise on optimization strategies, accurately size opportunities, and seek improved methods for assessing the value of marketing innovations.. Use data analysis, data mining and segmentation to identify key customer insights, deliver recommendations, and build growth forecasts and budget plans.. Own/manage data model and data pipeline that enables attribution tracking, metadata, taggings parsing, for performance marketing.. Build-out and maintain marketing dashboards that will provide clarity to KPIs, performance drivers, and competitive trends.. Requirements. 3+ years of experience in data analytics for a subscription-based or highly operational business.. At least 12 month of those years in SEM, Display, Paid Social and Analytics, or working as analyst in marketing agency.. Highly proficient in SQL and experienced with standard marketing analysis (ROI, CAC, etc).. Familiarity with APIs, data ingestion / aggregation tools.. Highly analytical mindset, can clearly articulate ideas, frame problems and offer solutions.. Great communication and collaboration skills, both at the executive level and with peers and cross-functional teams.. Understanding of the subscription revenue model in the digital media space.. The annual base salary range for this role is $125,000.00 - $140,000.00 USD. The total compensation offered for this position may vary based on factors such as education, experience, skills, and location. It may also include non-cash rewards and benefits. The base salary range is subject to change and may be modified in the future.. The Athletic offers unique perks and benefits to all full-time employees based on their country of residence. Our comprehensive US benefits package includes:. - Highly competitive, employer-contributed medical, dental, vision, basic life and disability insurance plans.. - Savings accounts for medical, wellness, and childcare expenses.. - 401k retirement savings plan and employer match.. - Paid time off including paid sick leave, 12 paid holidays, 15 days of accrued vacation to start, and up to 20 weeks of Paid Parental Leave.. For international candidates: Our global benefits packages offer similar benefits and perks, competitive to the local market.. The Athletic Media Company is an equal opportunity employer and enthusiastically encourages people from all backgrounds and experiences to apply. The Athletic will consider all applicants without regard to race, religion, color, national origin, ancestry, physical and/or mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, transgender status, age, sexual orientation, military or veteran status, or any other protected characteristic under applicable law.. Click here to review our . Applicant Privacy Notice. , which describes how and when The Athletic Media Company collects, uses, and shares certain personal information of job applicants and prospective employees.. Beware of fraudulent job recruiting schemes! Our recruiters use . [email protected].  exclusively. We do not conduct interviews via text or instant message and we do not ask candidates to download software, to purchase equipment through us, or to provide sensitive personally identifiable information, such as bank accounts or social security numbers. If you have been contacted by someone claiming to be a recruiter with The Athletic but operating from a different email address about a job offer, please report it as potential job fraud to the law enforcement and to . [email protected]. .