Marketing Director at Embroker

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Marketing Director Embroker. BASE SALARY $151,000 - $210,000 DOE. Embroker is a leading commercial insurance technology company revolutionizing the insurance buying experience for businesses. As we transition from a traditional sales-led approach to a dynamic product-led growth strategy, we seek a strategic and visionary . Marketing Director. to lead our marketing initiatives and drive our business forward.. Job Duties. Develop and implement a comprehensive marketing strategy aligned with product-led growth objectives, leveraging digital channels and traditional marketing methods to drive customer acquisition, engagement, and retention. Lead and mentor a team of marketers, overseeing campaign planning, execution, and optimization across digital marketing, content marketing, branding, PR, events, and other marketing initiatives. Collaborate with Product Marketing and Product Management to translate product features and benefits into compelling integrated marketing campaigns that resonate with our target B2B audiences. Partner closely with Sales and Customer Success teams to develop integrated marketing programs that support lead generation, conversion, and customer lifecycle management. Utilize data-driven insights and analytics to optimize campaign performance, measure ROI, and continuously improve marketing effectiveness. Stay abreast of industry trends, competitive landscape, and digital marketing best practices to identify growth opportunities and drive innovation in our marketing efforts. Ensure compliance with regulatory requirements and industry standards in all digital marketing activities, particularly in the highly regulated Insuretech sector. Perform other duties as assigned. Qualifications. Bachelor's degree in Marketing, Business Administration, or related field; or an equivalent combination of education and experience; MBA preferred. 8+ years of experience in digital marketing roles, with a proven track record of success in B2B SaaS, Insuretech, or related industries. Demonstrated experience leading and managing digital marketing teams. Deep understanding of digital marketing strategies, channels, and tools, including SEO, SEM, PPC advertising, social media marketing, email marketing, and marketing automation platforms. Strategic thinker with excellent analytical skills and the ability to translate data insights into actionable strategies and initiatives. Strong project management skills with the ability to manage multiple priorities and drive projects to completion in a fast-paced environment. Experience navigating regulatory compliance and legal considerations in digital marketing, particularly concerning data protection and privacy laws. Ability to work cross culturally on a global team. Prolonged periods of time sitting at a desk and working on a computer. Ability to perform at a high-level in a remote work environment