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Digital Marketing Manager Zepz. About the role:. You will be a successful if you:. Are confident with Social paid media channels (Meta) and Google Ads as a bonus. Have a strong data-driven and analytical mindset and use this for your decision-making. Look for optimisations, efficiencies and automation. Are a good communicator and able to summarise data concisely and effectively. Are keen to learn and take on new challenges. What you will own:. Reporting to the Performance Marketing Team Lead. Paid Media Campaign Management:. Develop, execute, and optimise paid media campaigns across performance platforms with a focus on Social channels. Monitor and analyse campaign performance, making data-driven decisions to drive growth and achieve KPI targets.. Implement A/B testing strategies to improve ad creatives, targeting, and bidding strategies.. Stay up-to-date with the latest trends and best practices in performance marketing.. App Activity Focus:. Drive user acquisition and app installs through targeted paid media campaigns.. Analytical Reporting:. Track and report on key performance metrics, providing insights and recommendations for improvement.. Utilise Google Sheets or Excel for data analysis and reporting.. Budget and KPI Management:. Manage the allocated budgets effectively across different paid media channels. (With support from senior managers). Ensure campaigns are cost-effective and within budget constraints.. Conduct regular optimisations and adjustments based on performance data.. Collaboration and Communication:. Begin working with cross-functional teams including creative, and MarTech to ensure cohesive marketing strategies. . Work with senior managers to develop creative briefs to guide the production of engaging ad content.. Communicate campaign performance and insights to the rest of the performance marketing team in a clear and concise manner.. Support senior managers as required to help elevate the digital marketing program. What you bring to the table: . Minimum 1-2 years of experience in digital marketing, preferably within an agency, the financial/fintech sector or B2C mobile app experience.. Proven experience managing campaigns on Meta Ads (and Google Ads as a bonus). Strong analytical skills and proficiency in Google Sheets or Excel.. Data-driven mindset with the ability to interpret complex data sets and derive actionable insights.. Right to work in the UK.. Strong communication and collaboration skills.. Bonus points if you: . Have experience with third-party tools such as Smartly, SA360, DV360. Have experience on additional social marketing platforms such as TikTok or X or spotify. You can speak/understand French, Spanish, Portuguese, German, Italian or Filipino