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Senior Demand Generation Marketing Manager Grafana Labs. About the Role. We are seeking an experienced . Senior Demand Generation Manager. to spearhead efforts to drive high-quality pipeline growth for our business. In this role, you will develop and execute integrated marketing campaigns, leveraging a mix of digital and traditional channels. You will collaborate cross-functionally with Sales, SDR teams, and other marketing stakeholders to ensure seamless alignment and execution of go-to-market strategies.. This is a hands-on role in a high-growth organization where you will balance strategic thinking with tactical execution to penetrate new markets and grow existing ones.. Key Responsibilities. Strategy & Execution:. Develop, implement, and optimize demand generation strategies and campaigns to support pipeline and revenue targets.. Integrated Campaigns:. Design and manage multi-channel marketing campaigns, including Google Ads, LinkedIn Ads, and other third-party platforms.. Collaboration:. Partner closely with Sales leadership, SDR teams, and product marketing to ensure alignment and maximize campaign impact.. Marketing Automation:. Manage and optimize marketing automation workflows using tools like Marketo, Eloqua, or HubSpot.. Data-Driven Decision Making:. Leverage Salesforce and other analytics tools to track, measure, and report on campaign performance and ROI.. Market Penetration:. Identify and execute strategies to penetrate new markets outside of the existing ecosystem.. Program Management:. Plan and execute end-to-end integrated campaigns, from initial ideation through to execution and measurement.. Budget Management:. Oversee demand generation budgets to ensure effective allocation of resources for maximum impact.. Qualifications & Requirements. Experience:. 4+ years in demand generation or related marketing roles in the enterprise software industry.. Proven track record in high-growth organizations, ideally with experience in cloud infrastructure, security, or related fields.. Technical Skills:. Proficiency in Salesforce and marketing automation platforms such as Marketo, Eloqua, or HubSpot.. Hands-on experience with Google Ads, LinkedIn Ads, and other advertising platforms.. Analytical Mindset:. Strong data and analytical skills to measure performance, optimize campaigns, and report outcomes.. Collaboration Skills:. Experience interfacing with Sales and SDR leadership to align demand generation strategies.. Attention to Detail:. Excellent planning, organization, and project management skills.. Education:. Bachelor’s degree in business, marketing, or a related field.. Preferred:. Experience in organizations with >$250M -> $1B ARR. In the US, the OTE range for this role is $135,000 - $165,000. Actual compensation may vary based on level, experience, and skillset as assessed in the interview process. Benefits include equity, bonus (if applicable), and other benefits listed on our.  careers page.