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Demand Generation Manager Lumos. Location Information: USA. 🌎 About the Role:. The Demand Generation Manager will drive qualified pipeline growth by designing, executing, and optimizing data-driven demand generation programs that engage cybersecurity and IT decision-makers across the buyer journey. You will be the architect of scalable campaigns that fuel our growth engine—connecting our solutions to the prospects who need them most.. ✨ . Your Responsibilities. Own a pipeline-centric campaign strategy -. Design, launch, and optimize multi-channel demand generation campaigns that drive high-intent leads and convert into qualified pipeline—aligned with sales goals, ICPs, and buying stages.. Collaborate closely with Sales to align on generated leads and opps -. Build a feedback loop to gain feedback on lead quality, track marketing sourced opportunity progression, and closed won attribution to determine which campaigns are actually performing.. Optimize Campaign Performance Through Data & Insights -. Track performance metrics such as MQL-to-SQL conversion rate, cost per opportunity, and pipeline contribution. Run A/B tests and continuously refine campaigns to improve funnel efficiency and ROI.. Build and scale ABM and Nurture Motions -. Align marketing and sales around key accounts to deliver personalized engagement and drive pipeline.. 🙌 . What We Value. We value leaders with a proven track record of building and scaling early-stage B2B brands. You’re a passionate story hunter, builder and teller. You find creative ways to build urgency for and draw attention to the companies you work for. You are a master of all channels - earned (PR), owned (blog/social), and paid (ads). With a steady ear to the ground, you find opportunities and pounce on them as they arise. You think big and push those around you to do the same. You’re a movement builder, obsessed with engaging a broad community of followers who become our biggest advocates.. Thanks for considering Lumos! We can’t wait to explore your impact and vision..