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Director - Marketing Programs Futurhealth. Location Information: USA. Role Overview. As the . Director of Marketing Programs. , you will serve as the strategic operator behind our most important marketing initiatives—partnering across Brand Design & Story, Brand Awareness & Reach, and Conversion & Performance to ensure high-impact programs are launched on time, on budget, and with measurable outcomes. This is a high-leverage leadership role that sits at the center of our marketing org, responsible for orchestrating cross-functional execution, planning, and stakeholder alignment across campaign initiatives.. You will report to the . SVP of Growth Marketing. and play a critical role in operationalizing marketing strategy at scale.. What You'll Do. Program Leadership & Execution. Drive cross-functional marketing initiatives across media, brand, lifecycle, creative, and analytics. Lead planning and execution for campaign rollouts, launches, and performance initiatives. Serve as the connective tissue between strategy and execution across all three marketing pillars. Own the marketing program roadmap and ensure strategic alignment with company goals. Project & Process Management. Establish and maintain marketing campaign calendars, key milestones, and ownership frameworks. Introduce and optimize tools like Asana or Notion to manage execution across internal teams and external agencies. Track program KPIs, timelines, and blockers to ensure momentum and transparency. Cross-Functional Collaboration. Partner closely with Creative, Performance Marketing, Product Marketing, Media, and Data teams. Collaborate with Finance and Marketing Ops to manage budget pacing and resource allocation. Drive interlock between Founders, Product, and Growth teams on key marketing initiatives. Enablement & Optimization. Support quarterly and annual planning cycles, ensuring top-down alignment and execution readiness. Identify bottlenecks and operational gaps and propose scalable solutions. Foster a culture of accountability, communication, and iteration across the org. What You Bring. 7–10+ years of experience in marketing operations, program management, or strategic marketing roles. Experience in high-growth consumer, health tech, or DTC companies. Proven ability to lead large, complex cross-functional programs and marketing initiatives. Fluency with project management platforms (e.g., Asana, ClickUp, Jira). Strong communication and stakeholder management skills—you drive clarity in ambiguity. Analytical mindset with comfort in tracking success metrics and budget impact. Experience working with creative, performance marketing, and product marketing teams. Preferred. Prior experience in regulated industries (e.g., health, pharma, finance). Familiarity with multi-touch attribution models and performance KPIs (CAC, ROAS, LTV). Exposure to lifecycle marketing, funnel optimization, or paid media workflows.  . The pay range for this role is $162,000- $190,000 total compensation package. We offer a competitive salary package and may include variable compensation such as bonus and equity. . Actual compensation is based on factors such as the candidate's location, skills, qualifications, and experience.