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Marketing Analyst in UA at Appodeal. Location Information: Barcelona, Spain / Europe (Remote). . Appodeal. is a dynamic US-based product company with a truly global presence.. . We have offices in . Warsaw, Barcelona and Virginia . along with remote team members located around the world.. . Our company thrives on diversity, collaboration, and innovation, making us a leader in the mobile app monetization space.. . Why Appodeal?. . At Appodeal, we’re more than just a company—we’re a team united by a common mission: . to help every person discover and grow their talents!. . We take pride in our cutting-edge product and our internationally dispersed team of talented professionals.. . Here’s what we value, and what we hope you do too:. . . Continuous Learning and Growth:. We are passionate about learning, growing personally, and building rewarding careers.. . Making an Impact:. We are committed to building a history-defining company that leaves a lasting impact on the mobile app industry.. . Solving Exciting Challenges:. We tackle complex problems every day, supported by a team of world-class professionals and mentors.. . Enjoying the Journey:. We believe in having fun while working toward our goals.. . We’re looking for a . Senior Marketing Analyst. to help us unlock growth across our casual mobile gaming portfolio. You’ll play a key role in analyzing user acquisition performance, identifying opportunities for scale, and providing insights that shape our marketing decisions.. . This is a hands-on role for someone who thrives in fast-paced environments, understands the mobile gaming and UA landscape, and can turn data into actionable business recommendations.. . You won’t be responsible for building predictive models yourself — but you’ll work closely with our in-house forecasting and analytics team to bridge data science outputs with practical UA and growth strategies.. . 🛠 Responsibilities:. . . Analyze the performance of paid UA campaigns across multiple channels. . Identify inefficiencies, trends, and growth opportunities in acquisition, retention, and monetization. . Collaborate with UA, Creative, Product, and Monetization teams to drive campaign improvements. . Design and evaluate tests for creatives, offers, targeting, and other performance levers. . Translate analytical findings into clear, actionable business recommendations. . Partner with the Data Science team to improve how we interpret and apply modeled metrics. . Mentor marketers and cross-functional partners in marketing analytics and data literacy. . . ✅ Requirements:. . . 3+ years of hands-on experience in marketing analytics within mobile gaming. . Strong understanding of UA mechanics and campaign performance measurement. . Advanced SQL skills; able to work efficiently with large datasets (ClickHouse experience is a plus). . Confident with Python (especially Pandas, NumPy). . Proficient in creating data visualizations and dashboards (Matplotlib, Seaborn). . Experience designing, running, and interpreting A/B tests. . Familiarity with BI tools (e.g., Tableau, Metabase, Power BI). . Excellent communication skills — able to tell compelling stories with data. . Proactive, curious, and comfortable working in cross-functional environments. . Bonus:. experience with attribution platforms (Appsflyer, Adjust), AdTech tools, or campaign automation systems. . . 🚀 Why Join Us:. . . Shape the growth strategy of mobile games played by millions. . Work with a team that values speed, ownership, and experimentation. . Collaborate with top-tier UA, creative, and analytics professionals. . With an outstanding product and a mission that excites and inspires, Appodeal offers a unique opportunity to make an impact while being part of an amazing team.. . Join us. and help shape the future of mobile app success!. .