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VP of Marketing at Fitt Talent Partners. Remote Location: Remote (US). Fitt Talent Partners is a specialized recruitment firm for top health and wellness companies.. We’re filling this role for a client, a design-forward technology company developing a category-defining breathing lamp.. Job Description. We’re looking for a VP of Marketing who can architect, operationalize, and scale the full go-to-market engine. This is a highly strategic, highly operational role responsible for driving demand generation, paid and organic growth, brand awareness, channel diversification, and revenue performance leading into (and beyond) launch.. You’ll work cross-functionally with Product, Operations, and Leadership to turn us into a category-defining consumer brand.. This is not a “brand-only” or “agency coordinator” role. It is a full-spectrum DTC hardware marketing leadership role—perfect for someone who has led a launch before and thrives in fast-moving early-stage environments.. Responsibilities. GTM Strategy & Leadership. Build end-to-end 2026 launch strategy pre-order. Define positioning, messaging hierarchy, funnel architecture, and market sequencing. Translate business goals into clear growth roadmaps, timelines, and budgets. Demand Generation & Performance Marketing. Own paid channels (Meta, Google, YouTube, TikTok, affiliates, creators). Build and optimize performance funnels using data-driven testing and iteration. Forecast CAC, ROAS, and spend efficiency with precision and transparency. Growth Ops, Analytics & Forecasting. Develop dashboards, KPIs, reporting cadences, and weekly performance reviews. Partner with Finance to model scenarios, budgets, revenue projections, unit economics. Present marketing performance to executives and investors. Lifecycle, CRM & Email. Architect and optimize the end-to-end customer journey. Improve conversion, retention, LTV, and product education through CRM programs. Own segmentation, automation, testing, and creative strategy. Creator, Affiliate, PR & Community. Build a systematized creator/influencer/affiliate engine. Work with internal and external partners to secure meaningful earned visibility. Support community growth initiatives and brand activation opportunities. Web, CRO & Conversion. Own the performance of the website as a revenue engine. Establish testing frameworks, landing page experiments, CRO strategy. Coordinate with design/dev partners to improve speed, clarity, and conversion. About You. You bring structure, clarity, and decisiveness. You don’t wait for direction — you present options, tradeoffs, and expected outcomes. You can zoom out to messaging and positioning, then zoom into CAC, landing page experiments, or CRM flows. You’ve worked in fast-moving early-stage environments and know how to balance scrappy execution with strategic clarity. You love dashboards, testing frameworks, and turning insights into action. Ideally you’ve led GTM for a physical consumer product — bonus if in health, wellness, fitness, or wearable tech. You partner well with Creative, Product, Ops, and Leadership. You know when to challenge and when to support.. 6–12+ years of marketing experience, ideally with 3–5 in senior leadership. Proven experience launching and scaling a DTC hardware or wellness brand. Strong analytical skills and fluency with marketing data platforms. Experience managing creative teams, agencies, and cross-functional workflows. Strong narrative and communication abilities. Comfort operating in fast-moving, ambiguous startup environments