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Social Content Specialist for Personal Brand (Full-Time, Remote) at Growth Troops. Remote Location: South Africa - Cape Town. Social Content Specialist for Personal Brand (Full-Time, Remote) | . . Location:. Remote, with 4+ hours daily overlap (flexible). We're hiring a full-time Social Content Specialist to help grow the personal brand of a founder with 20k+ Twitter followers and 19k+ on LinkedIn. This isn’t your typical ghostwriting gig — we’re looking for someone who’s obsessed with social, meme-literate, AI-savvy, and ready to treat personal content like a product.. If you live for the algorithm, know how to write like a human (with or without AI), and would love to experiment and scale across LinkedIn, Twitter, Instagram, and maybe even Threads or TikTok — this is your role.. What You’ll Do. Run the show across platforms: Help manage, schedule, and optimize content on Twitter, LinkedIn, Instagram (and potentially more).. Write in the founder’s voice: Use past content and tone to create high-performing posts that feel authentic.. Be the signal filter: Keep an eye on industry news, trends, and viral moments — and surface opportunities for timely, relevant content.. Edit and repurpose video content: Take raw footage from the founder and turn it into clips, reels, or shorts using tools like Descript or similar.. Use AI tools to your advantage: Whether it’s brainstorming, editing, repackaging, or rewriting — you’ll be encouraged to use AI to go faster and smarter.. Keep the machine running: Stay on top of drafts, post cadence, analytics, and platform-specific best practices.. Who You Are. You’ve worked with a personal brand or founder before — or you’ve grown your own.. You’re a strong writer who can quickly adapt to someone else’s tone of voice.. You understand how LinkedIn, Twitter, Instagram (and ideally Threads or TikTok) work — and how to play within their rules to get max reach.. You have experience or deep interest in AI tools like ChatGPT, Claude, Midjourney, Descript, etc.. You can edit short-form video content using tools like Descript, CapCut, or similar.. You’re organized, independent, and proactive — someone who sees content as a strategic asset, not just a post.. Bonus Points If You. Have experience growing your own personal brand. Understand growth strategy, engagement loops, or creator-focused analytics. Have managed social calendars and content pipelines before. Have a natural sense for meme culture, virality, and timing. Tools You'll Likely Use. Notion, Descript, ChatGPT/Claude, Buffer/Later, Google Docs, X (Twitter), LinkedIn, Instagram, and whatever else you bring to the table.