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PPC Specialist at Scale Army Careers. Remote Location: Egypt. This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.. Our client is a marketing-focused organization supporting a portfolio of health and wellness brands. They specialize in executing performance-driven paid media strategies across multiple client accounts, combining data-driven decision-making with strong creative alignment. Operating in a collaborative, agency-style environment, they work closely with account managers, designers, and content teams to deliver measurable campaign results and continuous optimization.. Location. Fully Remote | 9 AM – 5 PM US Central Time. Role Overview. The PPC Specialist will be responsible for executing and managing paid media campaigns across Google Ads and Facebook/Meta platforms. This is a hands-on role focused on campaign implementation, optimization, reporting, and supporting content initiatives, while collaborating closely with internal teams and participating in client communication.. Key Responsibilities. Paid Media Campaign Management (Primary Focus). Manage approximately 20 paid media client accounts. Set up, configure, and optimize Google Ads and Facebook/Meta campaigns. Create ad headlines and copy aligned with brand messaging and campaign goals. Execute bid management and budget allocation across campaigns. Monitor performance and implement data-driven optimizations. Pull and analyze campaign reports from ad platforms. Present performance insights and recommendations to account managers and clients. Keyword Research & Strategy. Conduct keyword research for paid media targeting across Google Ads and Facebook. Differentiate between paid media keyword strategies and SEO approaches. Collaborate with account managers to implement strategic direction into campaign execution. Identify high-performing keywords and audience segments. Ad Creation & Asset Management. Write compelling ad copy and headlines based on brand guidelines. Use platform tools to incorporate creative assets into campaigns. Leverage AI tools to support copywriting and creative development. Provide feedback to designers on campaign asset requirements. Performance Analysis & Budget Recommendations. Identify underperforming campaigns and recommend optimizations. Suggest budget adjustments based on performance data. Communicate campaign status, insights, and recommendations to stakeholders. Support budget increase recommendations with data-backed justification. Light Content Creation (Secondary Focus). Create and schedule blog posts aligned with paid media campaigns. Ensure alignment between paid media messaging and organic content. Repurpose ad messaging into long-form content. Suggest blog topics based on performance insights and audience behavior. Write content that supports overall campaign strategy. Team Collaboration. Partner with account managers on campaign strategy and execution. Collaborate with designers on creative assets and campaign needs. Work with organic content teams to ensure consistent messaging. Participate in client calls to present performance and insights. Qualifications. Experience. 5–6 years of experience managing paid media campaigns on Google Ads and Facebook/Meta platforms. Proven experience managing multiple client accounts in an agency or similar environment. Demonstrated experience managing budgets of at least $2,000/month per account or $40,000/month in total ad spend. Experience with lead generation campaigns and/or driving foot traffic to physical locations. Skills. Strong expertise in campaign setup, audience targeting, and performance optimization across paid media platforms. Excellent copywriting skills for ad headlines and campaign messaging. Proficiency in keyword research and audience targeting strategies for paid media. Strong analytical and data interpretation abilities to drive optimization decisions. Clear and effective communication skills, with the ability to present insights to clients and internal teams. Ability to manage multiple campaigns simultaneously with strong attention to detail and organization. Strong problem-solving and strategic thinking capabilities. Collaborative mindset with the ability to work cross-functionally with account managers, designers, and content teams. Adaptability to work across multiple client types and industries in a fast-paced environment. Opportunity. This role offers the opportunity to work across a diverse portfolio of health and wellness brands while owning campaign execution and performance. You will collaborate with cross-functional teams, contribute to both paid and organic strategies, and play a key role in delivering data-driven results in a dynamic, client-facing environment.. Application Process:. To be considered for this role these steps need to be followed:. Fill in the application form. Record a video showcasing your skill sets