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Director of Growth Marketing (Paid Acquisition) – AI-Native Growth Builder | Remote Friendly at Docplanner. Remote Location: Barcelona. Docplanner. is a healthtech company on a mission to . help people live longer, healthier lives.. We build technology that improves how patients access care and how healthcare professionals deliver it.. Operating in 13 countries, with more than 100 million patient visits to our websites and around 25 million appointments booked each month, Docplanner has built one of the largest healthcare marketplaces in the world. As we continue to scale, we are investing in more sophisticated growth capabilities using data, technology, automation and AI to evolve how people discover, choose and book care across our markets.. Joining Docplanner means becoming part of a company with meaningful scale, bold ambition, and the opportunity to help shape how a leading international healthtech business grows in the years ahead.. Job Description. Mission. Build an AI-first paid patient acquisition engine where campaign management, content creation and experimentation are largely automated, minimizing manual work and maximizing leverage (e.g. AI-generated creatives at scale, autonomous bidding and budget allocation, continuous experimentation loops, and AI-assisted decision making).. Own strategy, innovation and performance at scale with the following objectives: i) compensate current marketplace organic imbalances (there are cities in which we do not have enough organic bookings (patients) for doctors to retain them; ii) provide and monetize additional patients for doctors when CAC allows under different revenue models (selling our marketing services directly to doctors and clinics (Marketing 360 product), CPL or in a commission system per booking (share of the price of the visit - Terapia).. This is not a traditional performance marketing role. We aim to build a highly automated, AI-native acquisition engine. We expect you to rethink how paid marketing works: leveraging AI for campaign execution, creative generation, testing, and decision-making — with the goal of achieving maximum output with minimal human intervention.. Why now. We have reached a point in which we believe it makes sense to build and invest in the creation of a world class internal paid patient marketing team. There are several factors that drive today this decision: i) We are already number on 1 on SEO in all of our markets except Germany with limited competition (second player 3-10X less traffic); ii) Our Marketing 360 business (we sell Paid Marketing Services to our marketplace doctors) has grown significantly with over 10M investment in Google channels and potential to grow in other channels; iii) We are investing in new monetization models (percentage per service) in certain categories allowing for higher CAC at scale; iv) We have successfully implemented new ways of distribution of bookings/patients among saturated listings; v) AI and automation in marketing systems is booming - we saw several breakthroughs in Q4 2025 in patient paid marketing - campaign management, content creation and channels are changing every month. We believe there is an opportunity to lead it in our sector. Our ambition is to build the most advanced AI-driven patient acquisition engine in healthcare globally.. What you will do. Strategy & growth. Own the end to end patient acquisition strategy across paid channels and all countries. Define growth targets, CAC/LTV models and scalable acquisition frameworks. Balance short term performance with long term brand and market expansion. Identify new growth levers, channels and partnerships. Decide where to scale, defend or experiment based on market maturity. Paid channels ownership. Own day-to-day performance across: Google, Meta, Influencers, affiliates and partnership, and potentially upper funnel channels (not planned yet). Manage budget, pacing and performance targets. Ensure strong execution across multiple countries in Europe and Latam. Automation and performance enablement. Build this system from scratch, using what AI can bring today and partnering with our tech team. Design and implement an AI-driven acquisition system where the majority of campaign management, creative production, testing and optimization is automated. Partner with data teams to improve: attribution models, experimentation velocity and performance reporting. Innovation and new channels. Lead pilot programs for new acquisition channels. Turn pilots into scalable playbooks and products. Kill experiments quickly when ROI is not there. Team creation and leadership. You will build this function from the ground up — including systems, processes, and team — with full ownership. Create and lead a small, high-leverage team (to be defined by you) to accomplish the mission (channel managers, specialists, content creators - maybe humans maybe AI agents). Coach and manage the team ensuring strong talent density, innovation, speed and performance. Set clear goals, KPIs and operating cadences. Cross functional collaboration. Work with AI team to create patient marketing with 2026 available tools. Work closely with Product & UX on conversion optimization and monetization frameworks. Work closely with GTM leaders (mostly Customer Organization and Country Managers) to work on Market place health and churn prevention. Align with brand on messaging and creative strategy. Your background. +5 years in performance/growth marketing in marketplace on the consumer side. Track record of replacing manual marketing workflows with automated or AI-driven systems. Deep interest in AI and a strong point of view on how it will transform performance marketing. Experience owning + 3 M Eur global media budget. Strong hands experience with Google and Meta at scale. Proven experience running multi market acquisition. Experience managing teams/complex organization. What success looks like. Success in this role means building a lean, highly automated acquisition engine where a small team, powered by AI, manages large-scale multi-market campaigns efficiently.. Additional information. Benefits and Long-term incentive. Employee stock option plan (ESOP). Flexible remuneration and benefits system . via . Flexoh. , . which includes: restaurant card, transportation card, kindergarten, and training tax savings;. Flexibility and work-life balance. Remote. or . hybrid. work model with our hub in Barcelona;. Summer intensive schedule. during July and August. 23. paid holidays, with exchangeable local . bank holidays;. Additional paid holiday . on your birthday or work anniversary (you choose what you want to celebrate).. Health comes first. Private . healthcare. . plan. with . Adeslas. for you and subsidized for your family (medical and dental);. Access to hundreds of gyms . for a symbolic fee in partnership for you and your family with Wellhub;. Access to . iFeel. , a. technological platform for mental wellness. offering online psychological support and counseling.