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Commercial Associate — Brand, Marketing, and GTM at The Apex Project. Remote Location: Remote. About Us. Objection is building the truth infrastructure for the next century: fast, adversarial, AI-native adjudication at civilisational scale.. We are creating a platform for structured dispute resolution — adversarial fact-checking with ELO-rated participants, AI-assisted evidentiary analysis, and transparent methodology. We operate with complete editorial and institutional independence.. We run on a deliberate cadence: three weeks per month fully distributed, asynchronous, deep work; one week per month mandatory in-person for alignment, architectural debates, and strategic decisions. When remote, we operate on GMT time.. Each month, the company meets in the city we believe is the best at that time of year. Our current rotation includes Nassau (winter), New York City (spring and autumn), and London/Europe (summer). We follow seasonality and intensity. Strategy in Nassau. Commercial tempo in NYC. Institutional engagement cycles in Europe.. The Opportunity. We are seeking a versatile commercial operator to drive the commercial engine of a company building civilisational infrastructure. This role spans brand, marketing, and go-to-market — we are not looking for a specialist in one channel, but for someone who can build the entire demand architecture from first principles.. Objection’s product challenges entrenched institutions and established narratives. The commercial function must match that ambition: sharp positioning, disciplined messaging, and distribution strategies that create momentum before the market fully understands what we are building.. This role is suited for professionals accustomed to:. Building brand and GTM in high-ambiguity environments — not just operating existing playbooks. Producing high-quality written and visual collateral under pressure. Measuring everything — CAC, conversion, engagement, pipeline velocity. Working asynchronously with structured written output. The Role. As a Commercial Associate, you will:. Own and execute Objection’s go-to-market strategy across launch and early growth. Build the brand from the ground up — positioning, voice, visual identity, and narrative architecture. Design and run acquisition loops, content systems, and distribution channels. Develop commercial partnerships and institutional relationships that accelerate platform adoption. Produce high-quality written and visual collateral: decks, briefs, campaigns, and market-facing materials. Instrument and measure everything — CAC, conversion, engagement, pipeline velocity. Who You Are. Required Experience. Demonstrated ability to build brand and go-to-market in fast-moving, high-ambiguity environments.. Core Competencies. Analytical rigour combined with creative instinct. Exceptional writing and communication — you think in structured prose, not slide decks. Comfort with AI tooling and a bias toward automating and systematising commercial workflows. Understanding of institutional, legal, or policy-adjacent markets is a strong advantage. Intensity, ownership, and the ability to move fast without sacrificing quality. Commitment to measurable outcomes over activity metrics. What This Role Is Not. Not a social media management role. Not performance marketing on autopilot. Not executing someone else’s playbook. This is building a commercial function from zero for a company rewriting how truth is established at scale.. Compensation & Structure. Compensation: $50,000–$100,000 annually, depending on seniority. Fully remote, with mandatory monthly in-person summits in rotating global cities (Nassau, NYC, London/Europe). Round-trip flights, hotel accommodation, and structured summit programming provided. Meaningful equity grants and annual performance bonus. We will calibrate seniority and scope to the right candidate. To Apply: . Submit your CV and a brief note explaining why Objection interests you. Include one example of commercial or strategic work you are proud of — a campaign, a deck, a GTM plan, or a piece of writing that moved a needle.