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Chief Marketing Officer (CMO) at Spearbit. Remote Location: Remote - Anywhere . About the Role. As CMO, you will be a key member of the executive team and the strategic voice behind our go-to-market approach. You’ll define the marketing vision, build and lead a high-performing team, and ensure we maintain clarity, consistency, and creativity in everything we publish and promote. This is a rare opportunity to help shape the voice of a category-defining company operating at the frontier of crypto and cybersecurity.. You must have deep familiarity with the Web3 space and the ability to operate at both strategic and tactical levels — from high-level narrative design to day-to-day execution oversight.. Key Responsibilities. Own Marketing Strategy & Execution:. Define and drive the end-to-end marketing strategy across brand, product, content, growth, community, and communications.. Build & Lead the Team:. Recruit, develop, and manage a world-class marketing team, including experts in content, growth, design, and product marketing.. Strengthen the Brand:. Position the company as the leading voice in Web3 security. Own messaging frameworks, visual identity, and long-term brand equity across channels.. Drive Demand & Ecosystem Growth:. Build and execute campaigns that drive user acquisition, protocol partnerships, and inbound interest across the crypto ecosystem.. Own Product Marketing:. Partner closely with product, engineering, and BD to launch new features and services — translating technical innovation into clear, compelling stories.. Lead Content & Thought Leadership:. Oversee the creation of high-impact content that educates, engages, and establishes credibility with developers, security professionals, and crypto-native audiences.. Guide Executive & Crisis Comms:. Act as a strategic advisor to the leadership team on external communications, reputation management, and public-facing narratives.. Measure & Optimize:. Define KPIs, build dashboards, and implement a data-driven approach to track performance and inform decisions.. What We’re Looking For. 8+ years of marketing experience, including . senior leadership roles in crypto/Web3 or deeply technical industries. (e.g., cybersecurity, developer tools, infrastructure).. Proven track record of building and scaling marketing teams at high-growth startups or technology companies.. Deep understanding of the crypto ecosystem, security concerns, developer communities, and the unique nuances of marketing to Web3-native audiences.. Strong brand and storytelling instincts — able to craft positioning that resonates across stakeholders and channels.. Exceptional leadership, communication, and organizational skills.. Comfortable operating in fast-paced, high-ambiguity environments with rapidly shifting priorities.. Strategic thinker with a hands-on mindset — not afraid to dive into details or produce content when needed.. Nice to Have. Experience marketing to both technical and non-technical crypto audiences.. Familiarity with DeFi, smart contract security, ZK technology, or blockchain infrastructure.. Previous success positioning a company as the leader in a new or emerging category.