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VP of Marketing at Elevate Labs. Remote Location: US (Remote). About Us:. Elevate Labs is on a mission to improve people's minds.. We’ve helped millions of people around the world learn and improve concrete communication, memory, and math skills through Elevate, our first mobile app which has won Apple's App of the Year Award and been downloaded more than 60 million times. With Balance, our second mobile app and winner of Google's Best App award, we’ve personalized meditation and made it free for an entire year to help more people reduce stress, improve sleep, sharpen focus, and much more.. Elevate Labs is a fully remote company of voracious learners and passionate doers, driven by our vision to help billions of people lead healthy, joyful, and productive lives.. If our mission resonates with you, please consider applying!. The Role: . Our newly created VP of Marketing position will be responsible for leading and scaling all marketing and brand efforts. We're looking for an integrated marketing leader who will spearhead our marketing strategy, collaborating with our executive team to drive a company rebrand and oversee future app launches.. How You’ll Make an Impact Here:. Create, lead and unify our marketing function, including growth, social media, content marketing, and product marketing, into a cohesive, high-performing team; elevating marketing to the next level as a critical member of our broader leadership team. Develop and execute on a holistic marketing strategy that aligns with our goals and maximizes brand impact; partner and collaborate closely with our COO and founder on business initiatives and broader business goals. Establish a centralized marketing calendar and ensure cross-functional alignment across all teams. Build a creative function or studio supporting marketing. Develop and communicate a compelling brand point of view and narrative, building upon our success to date, that drives awareness, engagement, and deepens customer connections, enhancing brand equity through our next phase of growth. Develop a data-driven acquisition strategy to optimize blended CPA across all apps. Identify and scale new acquisition channels including social media, influencer marketing, TV, SEO, and performance marketing. Implement conversion optimization strategies to increase efficiency across paid and organic channels. Manage and allocate marketing budgets effectively to maximize ROI across upper and lower funnel channels, establishing core growth channels within your first year to drive business expansion. Leverage industry partnerships to expand brand reach, media presence, and influencer engagement. Assess and optimize the role of agencies in marketing execution, driving higher ROI and operational efficiencies. Operate efficiently within a lean company structure, ensuring agile and cost-effective marketing practices. Collaborate closely with content, product development, and technology teams to ensure brand alignment and cohesion across all touchpoints. Drive content marketing initiatives that educate and engage audiences while reinforcing brand authority. Qualifications: . 15+ years of successful full-stack marketing leadership experience, preferably within consumer technology, health & wellness, or digital subscription businesses. Proven track record in scaling and elevating high-performance marketing teams across multiple disciplines. Experiences defining and executing go-to-market strategies for rebrands, new product launches, or category expansions based on evaluation of market opportunities and growth areas. Experience evaluating and identifying new go-to-market products and services based on market positioning and growth opportunities. Expertise in customer acquisition, with a focus on lowering CAC and blended CPAs through strategic channel optimization. Deep understanding of SEO, social media, influencer marketing, and paid media strategies for high-growth brands. Proven ability to craft and articulate a cohesive narrative that seamlessly connects the brand’s identity with its products, enhancing customer engagement and reinforcing the brand’s value proposition. Experience collaborating closely with content, product, and technology teams to provide market insights and customer feedback, shaping product decisions, and ensuring alignment with overall marketing and brand strategy. Strong analytical mindset with experience in marketing attribution, performance measurement, and growth optimization. Skilled at scaling both teams and product portfolios, ensuring sustainable growth and operational excellence. Experience managing agency relationships and building internal teams that drive scalable growth. Possess an entrepreneurial spirit with a hands-on approach to tackle challenges and drive initiatives, while maintaining a polished and professional demeanor in all interactions and deliverables. Bonus:. Passion for mental fitness, brain training, and digital health, with a desire to shape the future of the industry. Charismatic and inspiring leader who can rally teams around a shared vision and generate excitement for the company’s mission. Experienced mentor and strategist who provides clear direction while empowering teams to take ownership and grow. Controlled energy and manages through constant change with confidence, thoughtfulness, and composure. Benefits & Perks:. Competitive salary and equity. Medical, dental, and vision insurance for you and your family. Distributed team flexibility, with a home-office stipend and co-working reimbursement. Annual learning, wellness, and travel stipends. Generous PTO, flexible sick leave, and paid parental leave. Annual company meetup in fun location. Please note that all communication with applicants will be sent from . elevatelabs.com. or our Applicant Tracking System, Ashby (. ashbyhq.com. ). Elevate Labs will never ask you to create a Microsoft Teams or any other online account before your interview process begins, and we do not communicate with candidates via WhatsApp. If you are asked to provide information and do not believe it is a legitimate request from Elevate Labs, please contact . [email protected]. to validate before proceeding.. Our Commitment to Diversity, Equity, & Inclusion:. We believe that there is no single candidate profile that guarantees success in this role. Experience comes in different forms; many skills are transferable, and passion goes a long way. If your background is similar to the job description and you think you can excel in this role, please apply and tell us about yourself and the impact you could make at Elevate Labs.. We also know that diversity of identity, experience, and thought leads to more creativity, better problem-solving, and wiser decisions, which is why we're dedicated to adding new perspectives to our team. We are an equal opportunity employer; committed to diversity and building an equitable and inclusive environment for people of all backgrounds and experiences, and we're taking steps to meet that commitment. We highly encourage members of traditionally underrepresented communities to apply, including women, people of color, LGBTQIA+ folks, veterans, and people with disabilities.