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Principal Designer, Website & Digital at Birdeye. Location Information: United States. . Job Summary. We are seeking a Principal Designer to lead and elevate our global web and digital experiences. Based in Palo Alto, this role will define and evolve our brand’s digital expression as we move further upmarket into the enterprise. You will set the creative direction for our premium, high-impact digital presence while managing and mentoring a high-performing design team in India.. This is a highly visible, hands-on leadership role that blends strategic thinking, brand stewardship, and exceptional craft. You will own the end-to-end design vision for our website and prospect-facing digital properties, partnering closely with executives and cross-functional leaders to ensure our brand is consistently expressed through world-class, high-performing digital experiences.. Key Responsibilities. Own and evolve the creative and brand vision for our global website and prospect-facing digital experiences, setting a premium, enterprise-grade design standard.. Define how our brand shows up digitally, translating positioning, messaging, and strategy into cohesive, world-class experiences.. Lead the end-to-end UX and visual design across desktop, mobile web, and app, ensuring consistency, quality, and performance.. Translate business goals, brand strategy, and user needs into elegant, intuitive, and conversion-focused experiences.. Apply CRO insights, user research, and experimentation learnings at scale to continuously improve performance.. Partner with product, marketing, growth, engineering, and executive stakeholders to align design, brand, and business outcomes.. Lead, mentor, and grow a design team based in India, raising the bar for craft, ownership, and execution.. Establish and maintain design systems, standards, and guidelines across all digital properties. . Qualifications. Bachelor’s degree in Design, HCI, or a related field (or equivalent experience).. 5+ years of experience in web, digital, or brand design, including experience in a senior or principal-level role.. A portfolio demonstrating exceptional visual craft, modern web experiences, and strong brand-led design.. Deep expertise in Figma and modern design/prototyping tools.. Strong understanding of UX, interaction design, typography, layout, and motion.. Working knowledge of HTML, CSS, and JavaScript.. Proven experience mentoring and leading designers.. Strong communication skills and the ability to influence at all levels of the organization.. .