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E-Commerce Manager at Hyer Boots. . Location: Remote. Title:. E-Commerce Manager. Department: . Marketing. Reports To. : Head of Marketing. Employment Type. : Full-Time. . Overview. . Hyer Boots is looking for a data-driven, detail-oriented E-Commerce Manager to own and optimize the digital shopping experience across our DTC site (Shopify). This person should be equally comfortable thinking strategically about the E-Commerce roadmap as they are getting into the weeds — updating product pages, collaborating with UX and developers, setting up A/B tests, and diving into performance metrics.. . Key Responsibilities. . . Manage the day-to-day operations of HyerBoots.com, including ownership over product pages, site content, and merchandising.. . Take ownership of ideas from concept to execution — including hypothesis development, strategy, implementation, and testing.. . Provide strategic input on the product roadmap based on past experience and industry best practices.. . Own the A/B testing roadmap, including test setup, execution, and analysis using data-driven insights.. . Effectively manage outsourced UX and development teams to deliver high-quality, on-time work.. . Collaborate cross-functionally with marketing partners to ensure accurate tracking and proper content feeds.. . Analyze and report on website performance, including conversion rates, landing page effectiveness, category trends, and product-level metrics.. . . What You Bring. . . 5–8+ years in an eCommerce role, preferably DTC and Shopify-based.. . Strong understanding of Shopify front-end management and apps ecosystem.. . Experience running A/B tests and using testing platforms (e.g., Google Optimize, Convert, or similar).. . Familiarity with web analytics (Google Analytics, GA4, Shopify reports).. . Comfortable working cross-functionally with design, development, and marketing teams.. . Detail-oriented with excellent project management skills — able to balance big-picture thinking with hands-on execution.. . Passion for great digital customer experiences and performance optimization.. . . Bonus. . . Experience working with consumer brands in apparel, accessories, or footwear.. . Exposure to Klaviyo, Rebuy, or other eCommerce-focused tools.. . Light HTML/CSS or Shopify Liquid experience.. . Prior startup or high-growth DTC brand experience.. . .