Performance Marketing Specialist at Wallapop

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Performance Marketing Specialist at Wallapop. . Location: Barcelona. Wallapop is a Barcelona based scale-up driven by the purpose to empower people to embrace a more conscious and human way of consumption. We believe in a world where collaborative economy is mainstream. This is what drives us. . 💫. . Wallapop operates in Spain, Italy and Portugal, offering a catalogue of several hundreds of millions of products and services. Powered by technical innovation and continuous improvement, we bring together the scale & trust of classifieds with the marketplace’s convenience & reach. . 🌱 . Our mission is to enable a connected trade ecosystem, making 2nd-hand the norm through smart use of technology.. . Backed by top investors such as . Accel. , . Insight Partners.  & . Naver Corp. we bring our total valuation to 806 million EUR and are embarking on our international journey with the aim to become the world’s best unique goods trading platform.. .  . . The Challenge . 🧩. . Working alongside multiple internal departments, the Marketing Performance Specialist will execute the strategy and analysis of digital acquisition marketing activities. You’ll play a key role in delivering on the overall digital acquisition marketing strategy while creating and optimizing digital acquisition marketing plans that grow the Wallapop community and impact core engagement metrics.. .  . . What You Will Do . 👇. . . Control large budgets and optimize the performance of digital acquisition & retention marketing campaigns.. . Executing the Performance Marketing strategy.. . Manage the creation and planning of digital campaigns.. . Maintain and serve as a point of contact for network relationships.. . Explore new digital acquisition sources and marketing opportunities.. . Analyze the effectiveness of campaigns and optimize accordingly. Constant analysis of data to identify areas of improvement/optimization and to ensure maximum ROI.. . Perform market and competitive research. . Identify opportunities/issues in our media buying and make appropriate recommendations.. . Maximizing and growing existing campaigns in all digital channels, while creatively iterating and testing ideas to continually expand and improve KPIs. . . Working closely with our analytics team to improve upon our tracking and attribution.. . . What We’re Looking For . 🔎. . . Bachelor’s degree in Digital/Online Marketing or other analytical degrees, such as engineering/mathematics/business.. . 4+ years experience in performance marketing with vast knowledge of SEM.. . Experience with measurement tools: Google Analytics, Adjust, AppsFlyer.. . Experience with data visualization tools: Looker, Amplitude, Tableau.. . Excellent analytical and organizational skills.. . Strong interest in the Wallapop user, product, and market position.. . English proficiency is a must.. . .  . . Do note that all our jobs are . 📍 . Barcelona based. We follow a hybrid model where flexibility rules. We commit to a minimum of 6 days per month in the office. Each team self-organizes to decide on cadence and in-person/remote rituals.. . Wallapop is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees as we want Wallapop to be a place for everyone.. . Additionally to the opportunity to contribute to an agile product set up and work together towards achieving our meaningful mission, we offer the following . 🍭 . Perks & Benefits. :. . . Competitive phantom shares package for all employees. . Generous individual learning budget of 2k per year. . Group and individual English, Catalan & Spanish lessons as part of our working day. . Private Health Insurance with Alan. . Flexible working hours + intensive Fridays. . Flexible remuneration to deduct from gross salary (kindergarten/food/transport check). . Gym & Wellness plan, including physiotherapist in the office. . Generous referral Program & Charity Donation. . Bonus for weddings & newborns. . Wallapop Renta (Tax income support). . Monthly plan for free shipping, bumps & home-pick-up on our services. . Work anniversary Gifts and Birthday Surprises. . Contribution towards your WIFI in your monthly payroll. . One-off payment based on compensation package to go towards setting up your home office. . Relocation package (monetary support and legal advice) and visa sponsorship, if applicable. . 26 holidays per year. . TOP hardware of your choice (latest Apple or Windows). . .  . . The hiring process:. .  **Please, note that . all interviews take place remotely. over hangouts.**. . 1) Intro Call. - run by talent acquisition, focus on providing more information about the role and the company as well as going over your experience, motivation and expectations. This usually takes 45-60 minutes.. . 2) Expertise interview. - run by the hiring team, focusing on the required core skills and the ability to deliver in a given context. This usually takes 60-90 minutes.. . 3) Stakeholders interview. - run by relevant stakeholders reflecting the reality of the context of the role, focus on the ability to collaborate & deliver in a cross-functional set-up. This usually takes 60 minutes.. . 5) Culture Add Interview. - run by culture interviewers, focus on adherence to Wallapop's purpose and business proposition. This usually takes 60 minutes.. . 6) Offer . - should you be the right candidate, your offer will be discussed over a call with talent acquisition and will then be confirmed in writing.