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Marketing Team Lead/Head at PayDo. . Location: Ukraine (Remote). PayDo, a leading Electronic Money Institution (EMI) authorised by the . FCA. in the UK, . FINTRAC. in Canada. , and MFSA in Malta, operates in . 140 countries. and over. . 25 industries. . Offering multicurrency IBANs, merchant solutions, and mass payment options, PayDo provides premium and convenient payment services. With all features available through one platform and contract, PayDo is a preferred solution for local and international payments. . Hi 👋. I am Karyna from PayDo's Talent Acquisition team, and I am seeking a passionate and results-driven . Marketing Team Lead/Head . to join our team.. You can expect from us. . 📈 Strategic Impact & Growth:.  . You'll spearhead the transformation of our marketing strategy, leveraging our recent third license acquisition to capitalise on new market opportunities and drive company growth. This role demands a deep analysis of the current landscape and the ability to implement a vision aligned with our ambitious objectives. 🔉 Collaborative Global Team:.  . Join our dynamic, international marketing team, working across B2C and B2B segments. We blend in-house talent with external expertise, offering a diverse and collaborative environment. 📝 Direct Leadership & FinTech Expertise:.  . Report directly to our Head of Operations, a seasoned FinTech professional, who will provide guidance and support as you shape our marketing direction. 💻 Autonomy & Innovation:.  . We value your ideas. You'll have the freedom to propose process improvements, introduce innovative tools, and directly influence the evolution of our Marketing Department. This is your opportunity to make a significant and lasting impact. . Your regular tasks. . . Manage the development and execution of marketing strategies for B2B and B2C customers. ,. focusing on achieving campaign goals and enhancing brand visibility. . Lead and motivate the marketing team.  . to ensure seamless collaboration, high productivity, and the successful attainment of departmental goals. . Establish and monitor KPIs and ROI. . for various marketing channels.  . to optimise resource allocation and maximise marketing effectiveness. . Utilise advanced analytics tools to analyse performance data, identify trends, and derive actionable insights for continuous campaign optimisation. . Produce regular reports on marketing channel efficiency and team performance, demonstrating progress towards strategic targets and the impact of marketing activities on business growth. . Manage and execute integrated marketing campaigns across multiple channels, including email, database marketing, social media, SEM, and content marketing, with a strong focus on engaging audiences. . Oversee the creation and publication of high-quality content, such as case studies, white papers, webinars, and industry articles, to establish thought leadership and build brand authority. . Drive international market expansion initiatives.  . by adapting marketing strategies, refining product messaging, and strengthening brand presence in key markets. . Collaborate closely with cross-functional teams, including sales, product development, and customer success, to align marketing initiatives with overarching business objectives and ensure a consistent customer experience. . Conduct in-depth market research and competitor analysis.  . to identify emerging trends, understand customer needs, and inform strategic marketing and product decisions. . Coordinate and manage the logistics of events and conferences, ensuring effective branding, impactful booth presence, and successful lead generation activities. . Maintain and update departmental resources, including marketing plans, brand guidelines, and competitor analysis reports, to ensure all team members have access to the latest information and best practices. . . To familiarise you with our services, we recommend screening our . website. .. . Skills and qualifications. . . 5+ years of marketing experience, with at least 3 years in a marketing leadership role . . Proven track record of developing and executing successful marketing strategies that drive business growth. . Strong understanding of marketing principles, digital marketing channels (email marketing, social media marketing, SEO, PPC), and marketing analytics. . Excellent communication, collaboration, and leadership skills with the ability to motivate and inspire a team. . Experience managing and developing a high-performing marketing team. . Data-driven approach with a strong understanding of marketing KPIs and ROI measurement. . Ability to work effectively in a fast-paced and dynamic environment. . Advanced level of English proficiency, Fluent level of Ukrainian or Russian languages . . . As a plus. . . Marketing experience in a FinTech company (specifically Electronic Money Institution). . Experience with B2B and B2C audiences on an international level (low-medium-hight risk industries). . . What's In It For You. At PayDo, specialists are at the heart of our innovation and success. Joining our team means accessing unparalleled opportunities to grow, contribute, and thrive in a dynamic FinTech environment.. . . Empowerment Through Professional Development. : . . Monthly investment in your English learning. . Yearly allocation for advancing your professional expertise. . . . Unlock Your Potential. : . . Transparent career growth with opportunities to achieve Lead roles within 1 year, Head roles in 2 years, and even C-level within 4 years, based on exceptional performance. . Performance reviews are anchored in KPIs, ensuring recognition is merit-based. . . . Make a Lasting Impact. : . . Work on unique projects where your contributions can reshape company-wide processes. . Bring your ideas to the table and earn exceptional bonuses through our PayDo Ideas Hub. . . . Flexible and People-Centric Culture. : . . Days of paid vacation annually, with the flexibility to transfer unused days or receive compensation. . Days of paid sick leave annually, accommodating emergencies and medical needs. . Additional holidays aligned with your local calendar. . . . Compensation & Incentives. : . . Multiple payment options, including Private Entrepreneurship accounts or popular e-wallets. . . . . Our Values. :. At PayDo, we live by principles that drive us to excellence:. . . Ownership & Initiative. : Specialists who take charge and make a difference. . Collaboration & Communication. : Together, we achieve more by sharing ideas and insights. . . Become part of a global team redefining FinTech. Your expertise, passion, and ideas will shape the future of payments with PayDo!