Digital Marketing Specialist (Demand Generation) (100% Remote - Chicago Area Preferred) at WIN Home Inspection

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Digital Marketing Specialist (Demand Generation) (100% Remote - Chicago Area Preferred) at WIN Home Inspection. . Location: Chicago. Job Description for Digital Marketing Specialist (Demand Generation) (100% Remote โ€“ Chicago Area Preferred):. . Weโ€™re hiring a Digital Marketing Specialist focused on demand generation to build and optimize campaigns that drive growth. ๐ŸŽฏ Youโ€™ll be hands-on in creating email campaigns, landing pages, and digital content aimed at attracting and converting new franchisees and clients. If you love combining creativity with data, this is your role.. . This position is part of a full-stack in-house marketing team that includes experts in SEO, paid media, design, and analytics. With that support, youโ€™ll be able to adapt quickly, experiment more often, and expand your own skills while directly contributing to lead generation. ๐Ÿ”‘. . What Youโ€™ll Do ๐Ÿ“ˆ. . . Design, build, and optimize email marketing campaigns that engage and convert.. . Develop landing pages and web content that resonate with prospects and drive leads.. . Continuously refine campaigns through A/B testing, analytics, and conversion tracking.. . Partner with internal specialists in SEO, paid media, and design to create integrated campaigns that perform.. . Apply best practices in copywriting, digital engagement, and conversion optimization to maximize results.. . Stay on top of digital marketing trends and competitor strategies, bringing new ideas forward.. . Report on campaign performance with clear recommendations for improvement.. . . What Weโ€™re Looking For ๐Ÿ”Ž. . . 3โ€“6 years of hands-on experience in digital marketing, with a focus on email campaigns, landing pages, and conversion-driven content.. . Demonstrated ability to own projects from start to finish - strategy, execution, testing, optimization.. . Strong skills in marketing automation tools (HubSpot, Mailchimp, or similar).. . Experience with website CMS tools (WordPress, Webflow, or similar).. . Familiarity with analytics and reporting tools (Google Analytics, HubSpot, etc.).. . Exceptional writing and editing skills โ€” persuasive, clear, and engaging.. . Competitive, proactive, and wired to show measurable results.. . Bonus: experience marketing in a franchise or B2B services environment.. . . Why Join Us. ๐Ÿ’ผ. . . Work within a collaborative full-stack marketing team where SEO, paid ads, design, and analytics expertise are all in-house.. . Ability to pivot quickly, test new ideas faster, and accelerate learning.. . Be part of a growing, entrepreneurial company where marketing is central to growth.. . 100% remote (Chicago preferred).. . . Benefits include:. ๐Ÿ’ป competitive pay, ๐Ÿฅ health/dental/vision insurance, ๐Ÿ’ธ 401(k) with match, ๐ŸŒด generous PTO and holidays, ๐Ÿ‘ถ paid parental leave, ๐Ÿ“š ongoing professional development.