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Director of Digital Communications at Preservica. . Location: Boston US Hybrid / Remote.  . .  . . Is this you? . .  . You're an experienced MarComms professional with a track record in the SaaS - Tech sector. You take initiative without being asked. You move fast, think clearly, and know how to get things done across channels, teams, and competing priorities. You embrace AI as a force multiplier — not a shortcut — and you're always looking for smarter ways to work.. . . Self-starter with high drive and energy. . Collaborative team player who also thrives independently. . Highly organized with strong attention to detail. . Tech-savvy and quick to adopt new tools. . Focused on outcomes, not just outputs. . .  . . This is Preservica. . A fast growing SaaS solution provider, Preservica is changing the way organisations safeguard and protect long-term digital information. A recognised leader in active digital preservation, our award-winning SaaS software is trusted by a rapidly growing user base of over 1,000 organisations worldwide. . . Focusing on information governance and the archival market, Preservica's key differentiation is that we future-proof information for the long-term, ensuring it remains readable and operationally usable for decades to come. Our customers need to retain information for 10+ years — or indefinitely — across a wide variety of file formats including documents, images, video, email, GIS, social media and more.. .  . . The Opportunity. . In this role, you will own Preservica's content and communications engine - driving visibility, engagement, and demand generation across our key vertical markets. You will lead a modern, AI-powered content and communications strategy that puts Preservica in front of buyers wherever they are researching — from AI search tools like Gemini, Copilot and ChatGPT, to LinkedIn feeds, email inboxes, and trade publications. You won't just be aware of how AI is reshaping buyer behaviour — you'll be ahead of it, building programmes that capitalize on it.. . This is a hands-on, execution-focused role for someone who already utilizes AI tools daily to optimize and scale output without sacrificing quality or brand voice – understanding that great content and smart distribution are at the heart of modern B2B demand generation.. .  . . What You'll Own. . This role owns Preservica's content and marketing communications output, with a strong bias toward digital, AI-optimized, and ABM-aligned execution. You will be responsible for building and running a coherent, high-velocity content and communications program that supports pipeline growth across our vertical markets. You will own a portion of the marketing budget and oversee a small team, working closely with supporting agencies to plan, produce, and distribute content at scale.. . GEO & AI Search Strategy. . . Build and execute a content strategy optimised for AI-powered search tools (Google Gemini, Copilot, ChatGPT), ensuring Preservica surfaces where buyers research.. . Align with traditional SEO and use AI tools to scale output without sacrificing quality.. . . ABM & LinkedIn. . . Develop content and campaign assets supporting ABM programs across priority verticals. . Own Preservica's LinkedIn strategy and broader social media presence, driving persona-level engagement that builds pipeline. . . Lead Generation & Nurture. . . Work closely with Marketing Demand Managers to create and manage lead gen content (tip sheets, infographics, email sequences, landing pages) for key personas across verticals. . Own the editorial calendar and partner with Demand Generation to feed nurture workflows and support conversion goals.. . . Core Marcomms. . . Produce press materials, blogs, whitepapers, case studies, and product announcements. . Develop and evolve Preservica's messaging frameworks, translating complex topics in digital preservation and information governance into compelling narratives. . .  . PR & Media Relations. . . Appoint & manage PR agency relationships to drive thought leadership in vertical trade publications and build direct relationships with key journalists and analysts. . . Team & Agency Management. . . Line manage a small team, brief and hold agencies accountable, and act as a communications advisor to senior leadership. . .  . . What You Bring.  . . . 7+ years in B2B content or marketing communications, preferably in SaaS or tech. . Working knowledge of GEO and how AI search is reshaping B2B buyer behavior + prove it. . Exceptional writer who adapts voice and format across audiences and channels. . Strong LinkedIn organic and paid expertise, including ABM-aligned targeting. . Proven ability to manage and hold external PR agencies accountable to results. . Solid grasp of digital communications: social, email, and SEO. . Experience managing direct reports with a collaborative, empowering style. . Hands-on with marketing automation (HubSpot or Pardot preferred) for email, nurture, and reporting. . Fluent with AI writing tools (Claude, ChatGPT, Jasper, etc.) to scale content production. . Data-driven, with comfort in Google Analytics, LinkedIn Insights, HubSpot, or Salesforce. . Highly organized — able to juggle multiple projects in a fast-paced, cross-functional environment. . BA or equivalent. . .  . . Nice to Have. . . Familiarity with government, archives, higher ed, financial services, or records management.. . ABM platform experience or structured ABM campaign execution.. . Experience supporting executive thought leadership and spokesperson programs.. . Background in digital preservation, information governance, or enterprise content management.. . .  . . What We Offer. . . Attractive base salary & company bonus. . Comprehensive benefits: medical, dental, vision, disability, and life insurance. . Flexible, open vacation policy. . Full remote / work from home. . .  . . Preservica are an equal opportunities employer.. .