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Senior Manager, Marketing & GTM (AI-First) at Zencoder. . Location: United States, Remote. About Zencoder. . At . Zencoder.ai. , we build and orchestrate AI agents that ship real work - code, research, operations, and more. What started as developer tooling is becoming a platform where people and agents collaborate across knowledge work tasks.. Why this role exists. . The way software is built, bought, and adopted is changing faster than any market we’ve seen before.. . AI is reshaping products, teams, workflows, and entire business functions. As we expand beyond Forgood AI products, how we position, launch, and grow products must evolve as well.. . We’re looking for a Product Marketing and GTM leader who is already operating in that future.. . This is not a role where we’ll teach you how to use AI. You’ll be joining an AI-first organization where AI is embedded across product development, operations, GTM, and decision-making. We expect you to bring new ideas, frameworks, workflows, and systems that make us better.. . We want someone who can teach us.. . Someone who has a strong point of view on how AI changes marketing, messaging, positioning, demand generation, product launches, and category creation and who can turn that thinking into measurable business outcomes.. . What you’ll own. . Messaging & Positioning. . . Own company-wide messaging and positioning across products, audiences, and market segments.. . Develop differentiated narratives that resonate with executives, practitioners, and business teams.. . Translate complex capabilities into simple, compelling customer value.. . Create messaging frameworks that scale across marketing, sales, product, customer success, and partnerships.. . Continuously refine positioning based on customer feedback, market shifts, and competitive intelligence.. . . Category Creation & Thought Leadership. . . Shape how the market thinks about AI-enabled work, collaboration, productivity, and business outcomes.. . Build narratives that elevate the conversation beyond features and functionality.. . Partner with executives to develop industry points of view, keynote messaging, launch narratives, and thought leadership programs.. . Establish the company as a leader in defining what AI-first organizations look like.. . . Product Launches & Growth. . . Lead GTM strategy for new products, features, and market expansions.. . Drive launch planning, customer storytelling, enablement, analyst relations, and campaign execution.. . Build AI-powered systems that accelerate experimentation and growth.. . Identify repeatable growth loops across enterprise, self-serve, partnerships, and community channels.. . . Competitive & Market Intelligence. . . Develop a deep understanding of competitors, market trends, emerging technologies, and customer needs.. . Build positioning frameworks and battlecards that influence product and GTM strategy.. . Help leadership make strategic decisions through market insight and customer understanding.. . . What “AI-First” Means Here. . We already operate as an AI-first company.. . We’re looking for someone who can push us further.. . You should have strong opinions on:. . . How AI changes product marketing. . How AI changes content creation and distribution. . How AI changes demand generation. . How AI changes customer acquisition. . How AI changes category creation. . How AI changes the role of marketing teams themselves. . . We want someone who is actively experimenting, building, and discovering what best-in-class AI-powered marketing looks like.. . You should arrive with ideas we haven’t thought of yet.. . Who You Are. . . 3-5 years of experience in an early-stage, high-growth B2B companies in marketing, growth, strategy, or GTM leadership roles.. . Recent MBA from top 10 MBA programs is an advantage.. . Exceptional storyteller and communicator.. . Proven ability to create positioning and messaging that drives adoption, engagement, or revenue.. . Strong strategic thinker with a bias toward execution.. . Deep curiosity about AI and how it changes how businesses operate.. . Comfortable working in ambiguity and creating structure where none exists.. . Builder mentality: you don’t wait for playbooks—you create them.. . . What Success Looks Like. . Within your first 90 days:. . . Refresh and strengthen core company messaging and positioning.. . Establish a differentiated market narrative.. . Launch at least one major GTM initiative informed by AI-first marketing principles.. . Introduce new frameworks, systems, or workflows that make the broader organization more effective.. . Make us smarter than we were before you arrived.. . . The expectation isn’t that you’ll learn our playbook.. . The expectation is that you’ll help write the next one.. . Salary Range. . The anticipated base salary for this position is $130,000 - $200,000 gross. The final offer may vary based on geographic location, relevant experience, education, and seniority compared to others in similar roles. . . Why Join For Good AI?. . . Impact: . Gen AI will change how companies develop software in the next two years. Be at the frontier of that AI work, building a category-leading product in a huge market. You will have an everyday opportunity to innovate.. . Growth potential: . Thrive in a high-growth AI startup combining personal and career growth.. . High Talent Density: . Collaborate daily with our team of top-notch engineers and our founder, Andrew Filev.. . Flexibility: . We hire globally, prioritizing talent over location. Work where you’re most productive and comfortable.. . Zencoder is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.