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Enterprise Demand Gen Lead at Recast. . Location: Remote. Recast helps the sharpest teams in the world solve complex measurement problems with sophisticated, composable MMMs and tooling. We’ve built a strong foundation through being on the bleeding edge of marketing science research, creating deep product capabilities, and fostering a trusted founder-led brand.. . Now we’re building the programs that will bring that work directly to more enterprise buyers.. . You’ll inherit a defined ABM list of target enterprise companies and your job is to prioritize and activate that network through targeted outbound, executive dinners, conferences, and a flywheel of customer proof. Then, you’ll help turn those efforts into qualified opportunities and revenue.. . Specifics of the role:. . This is a senior, hands-on IC role. You’ll design the programs and personally execute them, which will include researching accounts, drafting outreach, recruiting dinner attendees, running events, managing follow-up, and working closely with Sales. Importantly, you’ll have meaningful variable comp tied to executing these programs well against clear success criteria.. . You’ll also have budget, access to Recast leadership and technical experts, and support from sales, delivery, and agency resources.. . All of this means we’re looking for someone who has already built successful outbound and field-marketing programs and can bring that exceptional experience to Recast.. . Programs you’ll own on day one. . . Outbound and account activation:. Prioritize cohorts within our existing ABM list, map buying committees, develop relevant outreach, and run campaigns that create qualified conversations. Work with Sales on follow-up and opportunities across sibling brands and sibling business units.. . Dinners, conferences, and general field marketing:. Build and execute a focused event program, from account selection and invitations through logistics, hosting, and follow-up. Use events to create valuable relationships and conversations. These may be as small as setting up coffee between a founder and a CMO all the way to planning a booth + speaking engagement at a major conference.. . Customer proof:. Partner with Sales and delivery teams to develop enterprise case studies, secure logo permissions, and curate customer stories.. . . You’ll also partner with the Head of Marketing on positioning, messaging, and campaign assets, drawing on Recast’s research, product capabilities, and customer experience.. . The experience you need:. . We’re looking for an exceptional teammate to bring these programs to life and begin executing well on them early. That looks like:. . . 5+ years in GTM for high-ACV B2B SaaS. , working with long sales cycles, multiple stakeholders, complex enterprise buying committees, etc.. . Demonstrated success running outbound programs.. You’ve personally owned targeting, messaging, execution, and iteration, with clear evidence of qualified pipeline and revenue generated.. . Demonstrated success in field marketing.. You’ve personally planned and executed enterprise dinners, conferences, or similar events, recruited relevant attendees, and created value-adding environments.. . Credibility with senior buyers.. You’re a strong writer and communicator who can engage marketing and analytics leaders and connect technical capabilities to business needs.. . Independent execution and strong sales partnership.. You’re comfortable owning the details, maintaining clear account records, and traveling regularly for events.. . . Experience in marketing measurement, martech, adtech, or data products is a plus but not required. What’s more important is that you understand our GTM motion and create programs that make it better than the sum of its parts.. . Notes on the role:. . . Team:. Marketing  . . Reports to:. Head of Marketing  . . Location:. Remote, EST time zone preferred. Regular travel required..