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Senior Manager, Offline Media at Grüns. . Location: Remote. We're so happy you're here! Thank you for checking our job out and we hope to have the chance to meet you in our interview process!. About the role. . Offline is the biggest open opportunity on our growth team, and we’re excited to find someone to own the building of it with the right partners and a measurement-first model. You’ll own TV (linear + CTV), podcast, and direct mail end to end: partners, budget, testing, and the scale-or-cut calls. You’ll report to our VP of Growth and run the function independently, with a direct line to our CMO.. . This role is part of our remote HQ! . We have a fully remote, high-trust work environment, and also come together on a quarterly basis for amazing off-sites where we can connect IRL.. . In this role, you will:. . . Relaunch and scale TV (linear + CTV) with Tatari: rebuild the plan, own creative rotation, and ramp spend on evidence, not gut. . Rebuild our podcast program: choose the buying model (partner or in-house), select shows, set the DAI vs. host-read strategy, and put promo-code attribution in place. . Scale direct mail profitably with our partners, and push on both strategy and measurement. . Own offline measurement end to end: design and read Haus geo tests and holdouts, triangulate with post-purchase surveys and promo codes. . Set and defend offline budgets, make scale/cut calls with conviction, and present them to leadership. . Hold agency and partner teams to clear KPIs, and work with our creative team to make better TV, DM, and podcast assets. . Build the quarterly test roadmap and the 2027 offline plan, including upfront decisions and new reach bets (OOH, sponsorships, portfolio buys). . . We're looking for someone who:. . . Has 8+ years in performance or growth marketing, including 4+ years owning offline channels (TV, podcast/audio, direct mail) brand-side at a DTC or consumer subscription brand. . Has personally scaled an offline channel from test to meaningful budget. . Has managed partners like Tatari, Oxford Road, Ad Results Media, PostPilot, or Lob (agency-side leaders who owned results, not just execution, are welcome). . Designs and reads incrementality tests (geo holdouts, matched-market, platform lift) and knows how to calibrate an MMM with experiments. . Knows TV buying and reporting (Tatari, iSpot), linear vs. CTV economics, and podcast buying (host-read vs. DAI, Magellan, Podscribe). . Understands direct mail audience modeling, holdout design, and response curves. . Ties brand tracking (Tracksuit or similar) to acquisition. . Is strong in Sheets/Excel and comfortable with Northbeam and post-purchase survey tools (KnoCommerce). SQL/BigQuery is a plus. . . Approach to the role:. . . Measurement first: causal over correlational, skeptical of platform-reported numbers, and quick to push back on speculation. . An owner who makes scale/cut calls with conviction and defends them with data. . Treats partners as an extension of the team and holds them accountable, but never outsources the thinking. . Comfortable with long feedback loops, and knows the difference between a brand bet and a failed test. . A clear, concise communicator who can present to the CMO and VP of Growth and make our creative better. . A full-funnel thinker who connects reach media to lower-funnel efficiency and brings non-traditional ideas. . . Compensation & Benefits:. . . . . . . . . . . . . At Grüns, we're committed to providing a competitive total compensation package — grounded in market data that considers our size, stage, industry, and location. For this role, the base salary range is . $140,000-$160,000. plus bonus depending on experience, paired with a comprehensive benefits package designed to support the well-being and growth of our team.. . . . . . . . . . . . A bit about us.... . At Grüns, we believe that foundational nutrition should be simple and convenient for everyone. We're dedicated to bringing comprehensive and real nutrition to you through our gummies, formulated from 60 nutrient-dense and whole-food ingredients. Simply enjoy a grab-and-go snack pack of gummies daily whenever fits best in your schedule and wherever life takes you.. . Like you, we were disappointed. There’s an infinite number of “nutrition” companies, all focused on what’s best for them — not what’s best for you. Hundreds of products to sell you on, low-quality ingredients, and small nutrient doses. We’ve seen it all.. . So we decided it was time to fix it. No more choking on and popping pills like a pharmacy. No more clean-up and disgust from gross powders. And no more cobbling together handfuls to dozens of supplements. Grüns is comprehensive nutrition, made convenient and delicious.. .  . . What we care about.... . Be the Best: . We hold ourselves, our teams, and our partners to an incredibly high standard - and we raise the bar constantly. "We've never done this before" isn't an excuse here. It's an invitation.. . Own It: . We act like our name is on the door. That means taking complete ownership of outcomes, collaborating deeply, working through roadblocks - not around them - and never waiting for someone else to solve the problem. Great owners are great partners.. . Drive Impact, Urgently: . We measure impact, not effort. We work smart and hard, move fast, and use every tool at our disposal - including AI - to focus our energy where it matters most.. .  . . Compensation & Perks:. . For every role, we aim to have highly competitive compensation and opportunity for impact and career growth.. . Everyone at Grüns works hard, but we believe in wellness and balance too. We have super strong benefits coverage -- for you and your family, generous PTO, free Grüns, and a few more perks centered around health and well-being that we can't wait to tell you about!