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Lifecycle Campaign Manager at Pomelo Care. . Location: United States. About us. . Pomelo Care. is a multi-disciplinary team of clinicians, engineers and problem solvers who are passionate about improving care for moms and babies. We are transforming outcomes for pregnant people and babies with evidence-based pregnancy and newborn care at scale. Our technology-driven care platform enables us to engage patients early, conduct individualized risk assessments for poor pregnancy outcomes, and deliver coordinated, personalized virtual care throughout pregnancy, NICU stays, and the first postpartum year. We measure ourselves by reductions in preterm births, NICU admissions, c-sections and maternal mortality; we improve outcomes and reduce healthcare spend.. Role Description. . As a . Lifecycle Campaign Manager. , you will be at the forefront of our patient lifecycle strategy, using marketing technology to create personalized, multi-channel campaigns that drive patient enrollment and retention.. . In this role, you will be responsible for the end-to-end execution of our most dynamic and complex marketing initiatives. You will . architect, build, and deploy automated, multi-channel journeys. that deliver a one-to-one patient experience at scale. This involves defining sophisticated segmentation strategies and leveraging advanced martech features to ensure every campaign is personalized, timely, and impactful.. . We're looking for a highly motivated and technically proficient individual with a passion for building robust, scalable marketing solutions. The ideal candidate will have extensive experience in email, push, in-app, and SMS best practices, and a deep understanding of how to optimize martech tools to deliver a high-volume of campaigns flawlessly.. . Responsibilities: . . . Own the end-to-end execution of strategic marketing campaigns. from brief to launch, ensuring all materials and assets are approved and delivered on time and error-free.. . Architect, build, test, and deploy complex, automated campaigns. across channels like email, push, direct mail, SMS, and paid media. These campaigns will use dynamic content and logic to deliver a truly personalized experience at scale.. . Define and prioritize A/B and multivariate tests. in partnership with our Data Science, Product, and Marketing teams to continuously improve content, channel performance, and patient conversion.. . Introduce new marketing channels and technology to Pomelo. by collaborating on strategic use cases, advocating for technical requirements, configuring tools, and seamlessly migrating campaigns and assets.. . Develop reports and dashboards. with the Data Science team and present insights on campaign performance to identify opportunities that improve enrollment rates and patient retention.. . Partner with Marketing, Customer Success, and other key teams. to ensure campaigns align with business goals and contractual requirements while meeting our patient care delivery standards.. . Maintain compliance with industry regulations. including CAN-SPAM, TCPA, and HIPAA.. . . Who you are:. . . A Campaign Execution Expert:. You have 4+ years of proven experience building and deploying complex, multi-channel marketing automation campaigns. You are highly organized, skilled at prioritizing a high-volume workload, and take full accountability for flawless execution.. . A Technical Problem-Solver:. You are deeply martech-savvy, understanding the full scope of how these systems work—from real-time CDP data pipelines to building dynamic content and understanding channel limitations. You thrive on solving complex, ambiguous technical problems in a scalable and secure way. . . . . You hold certifications and/or deep experience with world-class and complex ESP platforms like Braze, Iterable, or Adobe Journey Optimizer. . . . . . Data-Driven:. You use data to inform your decisions, analyze campaign performance, and have experience running tests to drive meaningful results.. . A Resourceful Self-Starter:. You are "scrappy" and thrive in fast-paced environments with a high degree of trust and autonomy to own your work. You are motivated and excited to dive into the technical details to get the job done.. . A Clear Communicator:. You can simplify and articulate complex issues for various audiences and collaborate effectively with both technical and non-technical stakeholders.. . . Bonus points if you have any of the following:. . . Experience at a high-growth digital startup or consulting agency.. . Experience in B2B2C or B2C marketing.. . Experience in martech tool migration and implementation.. . Experience in healthcare or tech startups. . . You've completed Reforge or other applicable courses on growth or lifecycle marketing.. . You thrive in remote-first team settings.. . . Why you should join our team. . By joining Pomelo, you will get in on the ground floor of a fast-moving, well-funded, and mission-driven startup where you will have a profound impact on the patients we serve. And you'll learn, grow, be challenged, and have fun with your team while doing it.. . We strive to create an environment where employees from all backgrounds are respected. We value working across disciplines, moving fast, data-driven decision making, learning, and always putting the patient first. We also offer:. . . Competitive healthcare benefits. . Generous equity compensation. . Unlimited vacation. . Membership in the First Round Network (a curated and confidential community with events, guides, thousands of Q&A questions, and opportunities for 1-1 mentorship). . . At Pomelo, we are committed to hiring the best team to improve outcomes for all mothers and babies, regardless of their background. We need diverse perspectives to reflect the diversity of problems we face and the population we serve. We look to hire people from a variety of backgrounds, including but not limited to race, age, sexual orientation, gender identity and expression, national origin, religion, disability, and veteran status.. . Our salary ranges are based on paying competitively for our company’s size and industry, and are one part of the total compensation package that also includes equity, benefits, and other opportunities at Pomelo Care. In accordance with New York City, Colorado, California, and other applicable laws, Pomelo Care is required to provide a reasonable estimate of the compensation range for this role. Individual pay decisions are ultimately based on a number of factors, including qualifications for the role, experience level, skillset, geography, and balancing internal equity. A reasonable estimate of the current salary range is. $110,000-125,000.. We expect most candidates to fall in the middle of the range. We also believe that your personal needs and preferences should be taken into consideration, so we allow some choice between equity and cash.. Potential Fraud Warning. . Please be cautious of potential recruitment fraud. With the increase of remote work and digital hiring, phishing and job scams are on the rise with malicious actors impersonating real employees and sending fake job offers in an effort to collect personal or financial information.. . Pomelo Care will never ask you to pay a fee or download software as part of the interview process with our company. Pomelo Care will also never ask for your personal banking or other financial information until after you have signed an offer of employment and completed onboarding paperwork that is provided by our People Operations team. All official communication with Pomelo Care People Operations team will come from domain email addresses ending in @pomelocare.com. . If you receive a message that seems suspicious, we encourage you to pause communication and contact us directly at . [email protected].   to confirm its legitimacy. For your safety, we also recommend applying only through our official . Careers. page. If you believe you have been the victim of a scam or identity theft, please contact your local law enforcement agency or another trusted authority for guidance.