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Head of Marketing (Global) at CASETiFY. . Location: Kwun Tong, Hong Kong. Purpose of Position. . . CASETiFY is seeking a dynamic and experienced Head of Marketing to lead our global marketing strategy from our headquarters in Hong Kong. This is a pivotal role for a leader who is deeply data-driven, thrives on innovation, and has a proven track record of building and mentoring high-performing teams on a global scale. As a key member of our leadership team, you will be responsible for shaping the brand’s narrative, overseeing all marketing functions, and driving our ambitious growth plans.. . .  . . Job Description. . As the Global Head of Marketing, you will be the ultimate brand champion, ensuring a consistent message and identity across all markets and channels. You will lead, mentor, and inspire a diverse team of marketing professionals across multiple disciplines, providing them with strategic direction and fostering a culture of creativity, collaboration, and data-driven decision-making. This role requires a leader who can effectively manage and guide the following teams:. . . Overall Brand Strategy. : Define and execute a cohesive global brand strategy that aligns with our business objectives and drives significant revenue growth. You will be responsible for ensuring brand consistency and relevance across all touchpoints.. . Regional Marketing Teams:. Provide strategic direction to regional marketing teams, empowering them to localize global campaigns while maintaining brand integrity. You will ensure seamless communication and collaboration between headquarters and regional offices.. . Public Relations:. Drive a proactive and strategic PR agenda to enhance brand reputation, secure top-tier media placements, and manage crisis communications effectively.. . Social Media: . Oversee the social media strategy to build a thriving community, maximize engagement, and establish the brand as a leader in cultural trends.. . Influencer Marketing: Lead the development of our global influencer program, forging authentic partnerships that drive brand advocacy and expand our reach.. . Integrated Marketing & Activations:. Champion a unified approach to marketing by ensuring all campaigns, from digital to physical activations, work together to create a cohesive and impactful customer journey.. . . Key Responsibilities. . . Define and execute the global marketing vision and strategy to drive customer acquisition, improve retention, and expand market penetration.. . Develop and manage the multi-million dollar marketing budget, demonstrating a clear return on marketing investment (ROMI).. . Lead, mentor, and inspire a diverse team of marketing professionals, fostering a high-performance culture.. . Optimize the end-to-end customer journey using data-driven insights to improve key metrics such as Customer Lifetime Value (CLV).. . Cultivate and champion brand affinity by monitoring and improving key brand health metrics and social media engagement.. . . Requirement. . . A seasoned marketing leader with a minimum of 15 years of experience (with at least 5 years in a senior leadership role), with a focus on global marketing strategy.. . A proven people leader with a track record of building, managing, and inspiring diverse, high-performing teams, including remote teams.. . Experienced in working for a hyper-growth direct-to-consumer (D2C) or omnichannel company with both online and offline sales.. . Highly data-driven, with a strong understanding of marketing analytics and a results-oriented mindset.. . A strategic thinker who can translate complex market data and consumer insights into actionable, high-impact marketing plans.. . Obsessed with process and frameworks as a tool to drive consistent business results.. . Possesses a strong aesthetic sense and a deep understanding of Gen Z culture.. . An innovative leader with a growth mindset.. . Exceptional interpersonal skills and public speaking abilities.. . Fluency in spoken and written English is required..