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Senior Optimization Manager, CRO Strategy at Launch Potato. . Location: Boulder, CO (remote). WHO ARE WE?. . Launch Potato is a digital media company. with a portfolio of brands and technologies. As The Discovery and Conversion Company, Launch Potato is a leading connector of advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.. . The company is headquartered in . vibrant downtown Delray Beach, Florida. , with a unique international team across over a dozen countries. Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team. As a result, the company is always looking for like-minded teammates and partners.. BASE SALARY: . $90,000 - $120,000 per year. . MUST HAVE:. . . Relentless ownership mentality with a high sense of urgency. . Prior experience juggling high advertiser volume across multiple funnels with accountability to both internal and external performance outcomes. . Proven experience optimizing landing pages and campaign funnels for both advertiser KPIs and internal revenue goals. . Advanced analytical skills with the ability to translate large datasets into actionable recommendations. . Strong cross-functional communication skills to align with Yield, Copy, and Media Buying teams. . Proficiency in tracking/reporting platforms (e.g., Google Analytics, Looker) and Excel (pivot tables, VLOOKUPs). . Creative problem-solving mindset with a strong understanding of marketing psychology and user behavior. . . EXPERIENCE:. 4–6 years in optimization, CRO, or performance marketing, with vertical-strategic and hands-on landing page testing and funnel performance ownership. . YOUR ROLE. . Drive growth and profitability in the Make Money/Manage Money vertical through data-driven funnel and landing page optimizations. Own testing strategy and execution in close partnership with marketing, creative, and performance teams to scale advertiser outcomes.. . Outcomes (Performance Expectations):. . . Revenue Optimization:. Increase landing page conversion rates and margin by 10% within the first 90 days by executing test-driven optimizations. Testing Cadence:. Launch at least 3 high-impact A/B tests per month across device types and user journeys (e.g., copy, UI/UX, advertiser order). . Insight Generation:. Translates data into clear, actionable hypotheses on user behavior and creates recommendations to improve performance. Advertiser Alignment:. Partner with Yield and Account Management to identify and implement advertiser tests that improve deep-funnel KPIs (e.g., lead quality, LTV). . Cross-Team Collaboration:. Lead bi-weekly syncs with Copywriting and User Acquisition teams to align testing priorities and surface learnings. . Innovation Projects:. Drive quarterly initiatives focused on strategic experimentation (e.g., new vertical pages, alternative funnel paths, or new targeting angles). . Vertical Leadership:. Take full ownership of assigned offer/advertiser strategy and testing roadmap in Make/Manage Money verticals, ideally within 6 months with little to no oversight. . Net-New Growth Impact:. Consistently deliver  measurable CVR or LTV gains for net-new advertisers. . . Competencies:. . . Resilient Problem Solver: . Maintains focus and poise in high-stakes testing environments; thrives under fast-paced, shifting priorities. . Industry-Savvy:. Understands direct response mechanics and high-volume testing environments; able to connect granular optimization decisions to broader business strategy. . Growth-Oriented Operator:. Constantly pursuing ways to scale impact through efficiency, creativity, and urgency—not perfectionism. . Curious & Data-Informed:. Asks why, seeks patterns, and drives decisions from insights—not just surface metrics. . Organized & Accountable:. Manages multiple projects with precision and always meets deadlines. . Collaborative by Default:. Thrives in a team environment and brings stakeholders into the problem-solving process early. . Creative Strategist:. Able to leverage shifts in copy, layout, or user flow to change behavior meaningfully—blending design thinking with performance goals. . Bias for Action:. Doesn’t wait for perfect conditions to test; uses scrappy hypotheses to learn quickly. . . TOTAL COMPENSATION. . Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments.. Want to make your impact in a profitable, high-growth company? Apply now!. . Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion. . . We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.