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Principal Machine Learning Engineer at Launch Potato. . Location: Victoria, Canada (remote). WHO ARE WE?. . Launch Potato. is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as . FinanceBuzz. , . All About Cookies. , and. OnlyInYourState. .. . As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology.. . Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.. . WHY JOIN US?. . At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers.. Your Role. . As our Principal ML Engineer, you'll be the technical visionary for our personalization and optimization systems. This is an individual contributor role for a deep technical expert who will define our ML architecture, solve our hardest technical challenges, and influence ML strategy across the company.. . What You'll Do. . . Design company-wide personalization architecture and strategy. . Solve complex technical challenges (cold start, exploration/exploitation, real-time learning). . Research and implement state-of-the-art ML techniques. . Define standards and patterns used across all ML teams. . Lead cross-functional initiatives spanning multiple quarters. . Mentor senior engineers and review critical technical decisions. . Represent the company in the external ML community. . . What We're Looking For. . . 10+ years building ML systems, with deep personalization expertise. . Recognized expert in ML systems (publications, patents, or industry impact). . Experience architecting ML platforms serving billions of predictions. . Track record of 0→1 innovation in personalization systems. . Expertise in multiple approaches (deep learning, bandits, causal ML, graph methods). . Ability to influence without authority and drive consensus. . Exceptional communication skills for technical and executive audiences. . . Technical Expertise Required:. . . Advanced ML architectures at scale. . Real-time ML systems and edge deployment. . Multi-stakeholder marketplace optimization. . Online learning and adaptive systems. . Privacy-preserving personalization. . Want to accelerate your career? Apply now!. . Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion. . . We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.