Paid Media Manager (Temporary, Full-Time) at Merit America

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Paid Media Manager (Temporary, Full-Time) at Merit America. . Location: Remote. The Organization:  Merit America. . The American economy is broken. Today, 53 million working adults–nearly half of the U.S. workforce–do not earn a living wage. These talented workers have few options to advance: college is too long and expensive, full-time boot camp programs don’t offer enough flexibility, and online courses don’t have the structure or support to translate learning into a new career. The result? Talented workers, disproportionately people of color and women, get stuck in low-wage roles with no way to build a better life for themselves and their families.. . Merit America. is a national nonprofit that creates pathways to family-sustaining careers for Americans stuck in low-wage work. Our fast, flexible solutions are built for working adults: We start by analyzing tens of millions of job postings to identify in-demand, high-paying tech careers and then work with industry-recognized partners to train for these roles with part-time programs that combine flexible online learning with best-in-class coaching. Finally, we support our learners in their job search, helping them connect with a broad constellation of local and national employers such as JPMorgan Chase and Infosys to land higher-earning, family-sustaining jobs, driving an average wage gain of $24k three months or more after completing the program. Merit America is on a mission to build a scalable pathway for workers to join the middle class through merit, not money. Since our founding in 2018, we’ve generated a projected $1 billion in near-term wage gains for our learners. . . Role Overview . . The primary mission of the Temporary Paid Media Manager is to drive qualified, eligible applications through strategic management and optimization of paid advertising channels while serving as a data-driven partner to fuel both daily decision-making and long-term growth strategy.. . This role involves end-to-end management of paid advertising channels, from campaign setup and optimization to performance analysis and strategic recommendations. The Temporary Paid Media Manager will execute thoughtful experiments, analyze cross-channel performance data, and navigate unique constraints such as program eligibility requirements and seat availability to maximize qualified applications efficiently and at scale.. . The Temporary Paid Media Manager will report directly to the Managing Director of Growth Marketing and will work primarily with communications, growth, and admissions teams across Merit America.. . Responsibilities. . The responsibilities of the Temporary Full-Time Paid Media Manager will include, but are not limited to, the following:. Paid Channel Ownership (50%). . . Manage end-to-end execution of . Google Ads. (Search, DemandGen, YouTube, and others) and . MNTN TV Ads. — including campaign setup, optimization, budget pacing, creative testing, and reporting. . Optimize campaign performance to drive qualified, eligible applications efficiently and at scale. . Conduct systematic creative and audience testing to improve campaign performance. . . People Management (10%). . . Manage one direct report through mentorship, coaching, and performance management. . Provide clear direction on priorities and support professional development. . . Cross-Channel Collaboration (10%) . . . Collaborate closely with our Digital Marketing Manager on . Meta, TikTok, and Reddit Ads. — staying informed, sharing insights, and surfacing strategic opportunities. . Understand the mechanics of these platforms well enough to interpret data, inform testing, and advise on cross-platform strategy. . . Analytics & Reporting (15%). . . Build and maintain dashboards to monitor full-funnel performance (applicants → eligibility → application → enrollment). . Analyze campaign data to identify opportunities, red flags, and areas for refinement. . Translate data into insights that drive better decisions across marketing and admissions. . Deliver weekly performance memos / reports to the Managing Director of Growth Marketing. . . Strategic Integration (15%). . . Partner with content, lifecycle, and admissions teams to align messaging and improve performance across the user journey. . Make recommendations to improve eligibility communication, audience targeting, creative formats, and regional marketing efforts. . . Skills and Competencies. . We recognize that some individuals from underrepresented backgrounds may hesitate to apply if they don’t meet 100% of the listed qualifications.  Please don’t let that discourage you from applying! We value the unique skills, experiences, and perspectives that each applicant brings, and we encourage you to apply if you believe your background demonstrates the required skills and competencies:. . Must Haves for all roles at Merit America: . . . Committed to Merit America’s mission to pave pathways to family-sustaining careers, break the poverty cycle, and create upward mobility for low-wage workers. . Demonstrated history of embodying our . values. , which inform our work and drive our organization's culture. . Shared sense of responsibility and ownership for our collective work in making a positive impact on the community we support, true to our value of Win & Lose Together. . Committed to continuous learning and growth in advancing inclusive excellence and closing gaps across lines of difference. . Passionate about fostering a workplace culture that embraces and values individual differences, aligned with our core value of inclusivity. . . Must-haves for this role:. . . 3+ years of experience managing paid ad campaigns. in a performance-focused environment. . Proven experience with paid search and paid social campaign strategy, optimization, and budget management. . Deep hands-on experience with:. . . Google Ads. (including YouTube, DemandGen, etc). . MNTN Ads. . . Strong working knowledge of:. . . Meta Ads. , . TikTok Ads. , and . Reddit Ads. . . Familiarity with full-funnel acquisition metrics and performance marketing best practices. . Strong copywriting skills and experience with creative testing frameworks. . Excellent reporting and presentation skills — confident communicating insights to stakeholders. . Proficient in platforms and tools like . GA4, Hubspot, Hex, Tableau. , and . Salesforce Marketing Intelligence. . Strategic and hands-on — you can plan a multi-month roadmap and write a high-performing ad in the same hour. . Highly analytical — you translate complex data into actionable insights and communicate them clearly. . . Nice-to-Haves. . . Experience with purpose-driven organizations in education, workforce development, or access-oriented fields. . Understanding of application-based funnels. . Prior experience in cross-functional marketing environments with lifecycle, admissions, or regional teams. . SQL and/or Python knowledge is a plus. . Certifications in Google Ads, Google Analytics, Meta, or related platforms.. . . Other Logistics . . . This position is temporary & full-time: 4-day work week (4-5 hours daily). . Location:. . Remote. . This is a temporary position through . 9/1/2026 . (with the possibility to become permanent). . Salary:  $108,000.00. . . Our goal is to have competitive and equitable compensation.  We have a market-based compensation approach, which means we benchmark each role from reputable data sources. We compare our benchmarks against similarly sized non-profit organizations with comparable annual budgets and geographical areas. We pay the same rate for the same roles and adjust to comply with statutory mandates. . We take care of our employees by providing the following perks and benefits . (please note that some of the benefits do . not. apply to temporary employees). : . . . 4-day work week (Fridays are an operating day if there is a holiday closure during the week). . Medical, Dental and Vision insurance (100% Paid Employee Only Coverage). . Flexible Spending Account and Health Savings Account. . Dependent care Flexible Spending Account. . Health Reimbursement Account fully funded by Merit. . Education & personal development reimbursement. . Catalog of courses for professional learning and development. . Short and long-term disability. . Unlimited vacation (after a 90-day introductory period). . Paid Parental Leave and Adoption benefits (after 1 year of employment). . 11 federally recognized holidays. . 1 week office closure in July (week of July 4th). . 2 week holiday office closure in December/January. . 401(k) retirement plan with automatic Merit contribution. . Wellness Benefits/Wellness Resources. . Discount perks at work program. . Phone/technology stipend. . Home office setup stipend. . Affinity groups and community building via virtual, in-person, and/or regional meetups. . . *Eligibility for some benefits may vary based on employment status, full-time or part-time. Eligibility will be outlined during the hiring process.. . Remote Work & Sponsorship. . Candidates must reside within the 50 states or District of Columbia and have full authorization to work in the 50 U.S. states & the District of Columbia (international work abroad, including the U.S. territories (Puerto Rico, Guam, U.S. Virgin Islands, and other islands are excluded). In addition, Merit America doesn't offer employment visa sponsorship. . . Equal Opportunity Statement. . Building an inclusive, high-performing team that is diverse across lines of personal identity is integral to our success and we are proud to be an equal opportunity employer.. . This means we do not discriminate against any job applicant or employee because of their race, ethnicity, color, religion, national origin, sex, disability status, genetics, protected veteran status, gender identity or expression, sexual orientation, age or any other characteristic protected by federal, state or local laws. This applies to all terms and conditions of employment.. . We actively strive and evolve to develop and maintain workspaces that are fully inclusive. We encourage candidates from underrepresented groups to apply.. . Still excited about our work?  You can learn more about our work in. . this video. we made with our founding partner, Google.. . Fair Chance Ordinance. . Applicants who have arrest or conviction records and are in unincorporated areas of Los Angeles County will be considered in accordance with the state’s fair chance ordinance law. Employment under the ordinance includes part-time work, seasonal work, contract work, contingent work, work on commission, and work through the services of a temporary or employment agency.. . E-Verify Statement. . This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the I-9 Form.