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Strategic Account Manager - Retail Media at Goodway Group. . Location: Remote. Who We Are. . Goodway Group is one of AdAge's 2025's BEST PLACES TO WORK. !  As an independent and remote-first media and marketing services firm with a 90+ year history, Goodway Group has the security of an established company combined  with a start-up feel.  With leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the UK, our diverse team of digital strategists, media practitioners, technologists and data scientists have won the most prestigious awards for innovative marketing technology, impactful work and inclusive remote-first places to work including being honored as a multiyear winner in Ad Age Best Places to Work, Ad Exchanger's Best Use of Technology by an Agency Award and two MarTech Breakthrough Awards and a certified service partner to The Trade Desk.. The . Strategic Account Manager (SAM) . is a senior client partner responsible for bridging high-level strategy and day-to-day campaign execution. The SAM works closely with clients to understand business . objectives. , develops cross-channel media plans, and ensures that campaigns deliver both performance and brand impact. This role requires strong analytical, communication, and stakeholder management skills, as well as the ability to translate complex data into actionable recommendations for . clients..  . . What You'll Do. . . Lead cross-channel media planning and execution for assigned accounts, ensuring every campaign aligns with client KPIs and category goals..  . . Act as the primary strategic point of contact for clients, fielding questions, providing recommendations, and keeping communication clear and proactive..  . . Translate performance data into sharp, actionable insights and identify growth opportunities within existing accounts..  . . Partner with CX Directors, SMEs, and internal teams to ensure plans are flawlessly activated and optimized..  . . Manage timelines, deliverables, and budgets to maintain consistency and accuracy across campaigns..  . . Contribute to creative briefs and ensure messaging aligns with both audience insights and media strategy..  . . Present performance reviews, quarterly business reviews (QBRs), and optimization plans that move the needle on business results..  . . . How You’ll Know You’re Succeeding.  . . When you’re doing this job well, clients and internal teams both feel the difference:.  . . . Campaigns consistently . meet or exceed 90% of defined performance KPIs. ..  . . Clients trust you as a . go-to advisor. , seeking your input before making major marketing decisions..  . . You uncover and deliver at least . two upsell or optimization opportunities per quarter. ..  . . Campaign workflows run smoothly—with . zero missed deadlines. and all deliverables meeting Goodway standards..  . . Internal partners (Media, Analytics, SPR, CX) describe your communication as clear, organized, and proactive..  . . QBRs lead to actionable next steps, stronger strategies, and ongoing client confidence..  . . . Who You Are.  . . . You have a minimum of 4 years of working in paid digital media, either within account management, strategy, or media, inclusive of Paid Search, Paid Social, and Programmatic (display, native, etc.) and have a working knowledge of the overall marketing landscape.. . 6+ years of holistic marketing and media experience and strong knowledge of the digital media and programmatic ecosystem..  . . 4+ years of digital marketing/media experience with a heavy focus on strategy. . You have strong analytical and problem-solving abilities (creative analytics) with the ability to provide strategic direction to clients and keep them apprised of industry trends to understand market demand and competitive trends..  . . Proven success selling value and business growth over cost savings.. . Strong business acumen and ability to zoom in, out, and across topics while quickly synthesizing information to add value to client and internal conversations.. . Ability to manage change well, a motivated self-starter with a team-player mentality. . Bachelor’s degree or equivalent training in a technical discipline. Advanced degree, professional certification, or equivalent training preferred..  . . . #usremote. Check us out at . www.goodwaygroup.com. to learn more!. . If you identify as a female candidate, and feel you can do this role even if there are a few things perhaps you've not done, please apply anyway!  Goodway Group is 70% Female! .  We realize that men tend to apply for jobs when they can meet around 60% of the requirements for the role, where women tend to only apply when they know they meet 100% of the requirements.  . . Goodway Group is human-first, constantly working to become more inclusive and to make sure our employee population reflects our desire to constantly add to our diversity in all ways.  We want applications from . everyone. , regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or carrier status or any other legally protected status.