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Senior Manager, Video Ad Copywriting at Launch Potato. . Location: Pittsburgh, PA (remote). WHO ARE WE?. . Launch Potato. is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as . FinanceBuzz. , . All About Cookies. , and. OnlyInYourState. .. . As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology.. . Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.. . WHY JOIN US?. . At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers.. COMPENSATION: . $110,000 - $135,000 per year. . MUST HAVE:. . . 4–6 years of performance marketing copywriting experience, with a strong portfolio of high-performing ads across paid social, search, and programmatic. . 2+ years in a creative leadership, editorial lead, or player/coach role managing writers or creative contributors. . Deep understanding of direct response principles, consumer psychology, and creative strategy for performance marketing. . Strong analytical mindset with the ability to interpret campaign data and optimize based on insights. . High proficiency in writing compelling video scripts for platforms like TikTok, Reels, and YouTube. . . EXPERIENCE. :. 4–6 years of performance marketing copywriting experience, with 2+ years in a leadership or mentorship capacity. . YOUR ROLE. . Elevate Launch Potato’s copywriting function by driving stronger performance across paid media while strengthening our brand voice, creative systems, and strategic positioning.. . OUTCOMES. . . Brand Strategy & Creative Excellence. . . Own the brand writing strategy across all paid media channels, ensuring consistent voice, messaging, and positioning. . Develop, refine, and scale positioning playbooks that guide high-performing, conversion-focused copywriting. . Establish creative quality standards for ad copy, landing pages, CTAs, and video scripts to drive stronger channel performance. . . Copywriting Leadership in Performance Marketing. . . Oversee the velocity and performance of copy across paid social, search, display, and programmatic channels. . Regularly analyze campaign data to identify top-performing messaging patterns and guide ongoing optimizations. . Consistently meet or exceed benchmarks for copy volume, quality, and impact on ROAS and CTR. . Personally write high-impact copy for key campaigns, vertical launches, and rapid-test environments. . . Innovation & Opportunity Sourcing. . . Proactively identify new copy angles based on market trends, consumer insights, competitor messaging, and internal campaign data. . Translate insights into testable hypotheses and scalable messaging strategies that unlock incremental revenue. . . Video Scriptwriting & Compliance Alignment. . . Lead the development of compelling video scripts that drive performance and meet compliance standards. . Partner with vertical leads and Compliance to ensure messaging guardrails are clear, current, and proactively enforced. . Mitigate risk by maintaining alignment between copywriting strategy and regulatory requirements. . . Team & Resource Management. . . Manage a network of freelance writers and collaborators, ensuring high throughput and quality control. . Own the budget and resource allocation for writing support while maximizing ROI. . Build systems, workflows, and training resources to improve creative operations and knowledge sharing. . . . COMPETENCIES. . . Strategic Copy Leadership: . Develops and enforces standards, systems, and strategic messaging to drive scalable, high-conversion creative.. . Analytical & Results-Driven: . Applies data analysis to inform creative iterations, improving campaign performance through insight-led decision-making.. . Creative Excellence: . Demonstrates exceptional writing ability across formats (ads, scripts, headlines, etc.) with attention to clarity, tone, and compliance.. . Collaborative: . Partners cross-functionally with Compliance, Creative, Growth, and Data to align messaging with business objectives.. . Proactive & Insightful: . Identifies opportunities from market trends, consumer feedback, and channel data to inform high-performing copy strategies.. . Mentorship & Ownership: . Effectively leads contributors and freelancers while building scalable resources and systems for team success.. . . TOTAL COMPENSATION. . Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost-of-living adjustments.. Want to accelerate your career? Apply now!. . Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion. . . We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.