Vice President, Decision Science at MissionOne Media

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Vice President, Decision Science at MissionOne Media. . Location: Kansas City, MO; Denver, CO; Chicago, IL; New York, NY; Remote. MissionOne Media is a brand within BarkleyOKRP that combines full-funnel media planning and buying services, CRM, data, analytics, retail media, SEO, and digital experiences.. . . $1 Billion+ in Annual Billings.  . . 200 Team Members.  . . Our tech stack is powered by Adlucent, the digital performance marketing agency that joined BarkleyOKRP in 2024. . . As . Vice President, Decision Science. , you will be a key member of the . MissionOne.  Media . leadership team, responsible for shaping and scaling the . A. nalytics practice. You’ll . help . drive the vision for how data and insights are leveraged across the agency—developing innovative measurement frameworks, leading strategic client engagements, and empowering a multidisciplinary team of . data, . analysts and . reporting experts. . This role is ideal for a strategic, business-minded leader who thrives at the intersection of analytics, marketing, and digital transformation..  . . Key Responsibilities:.  . . . Oversee the design and execution of cross-channel measurement strategies, including attribution modeling, incrementality, brand lift studies, and testing roadmaps..  . . . . Holistic marketing performance reporting & dashboarding .  . . . . Media measurement vendor evaluation, contracting & budget management .  . . . . Cross-channel response analytics & media plan optimization .  . . . . In-channel response attribution analytics & investment plan optimization .  . . . . Ensuring effective data infrastructure and reporting defined as accurate, on-time, complete and supporting client’s unique requirements .  . . . . New Business Development support .  . . . . Serve . as a senior strategic advisor to clients, helping them evolve their marketing measurement maturity and drive data-informed decision making..  . . . . Lead and grow a high-performing analytics team, fostering a culture of innovation, collaboration, and continuous learning..  . . . . Partner with internal stakeholders—media strategy, activation, ad ops, creative—to ensure data and analytics are seamlessly integrated into every stage of campaign development and execution..  . . . . Maintain a pulse on emerging data privacy regulations, measurement trends, and evolving media technologies..  . . . Qualifications:.  . . . 10+ years of experience in marketing/advertising analytics, with a proven track record of leadership at an agency, consultancy, or data-driven organization..  . . . . Demonstrated success in helping clients take concrete action based on analytics and data and managing client relationships.  . . . . Expertise with analytics reporting and data platforms Tableau, SQL, Adverity.  . . . . Strong understanding of data and ad tech ecosystem, with a focus on digital environment. . Media platforms (Meta, Google, DSPs), marketing automation tools, and third-party research providers (e.g., Nielsen, Circana, Dynata)..  . . . . Strong leadership, mentorship, and change management skills. Experience managing multi-functional teams.  . . . . Strong project management skills and the ability to simultaneously lead multiple ongoing project streams .  . . . . Advanced critical thinking skills in using data and analysis to develop logic-driven point of views and insights .  . . . . Strong communication skills to convert complex analytical processes into easily digestible messaging, both verbally and in writing and with an attention to detail .  . . . The annual gross base salary . range. is $160,000 - $220,000 USD. This . range.  represents the anticipated target salary . range.  for this position. Actual salaries will vary and are based on factors such as a candidate’s qualifications, skills, and geographic location. Salary is one component of BarkleyOKRP's total compensation package, which includes multiple health insurance options, flexible PTO, life insurance, and 401K.