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Vice President of Marketing - North America at Backbase. . Location: Atlanta, Georgia, United States. ***We're open to candidates based in other US locations who are happy to work remotely and travel when needed***. . We’re looking for a VP of Marketing to lead our next big move in North America.. This is our fastest-growing region, and we’re turning up the volume. If you’re a bold builder who thrives on impact, momentum, and meaningful growth—read on.. . At Backbase, we’re on a mission to set bankers free. Free from legacy systems, clunky processes, and status-quo thinking. We're reshaping the industry with our AI-powered banking platform—and we need a marketing leader who can drive this story home.. . This isn’t a VP job in name only.. You’ll be the senior marketing leader for North America, steering both our Enterprise and Community Financials segments. That means leading the full-stack: brand, ABM, demand gen, field, content, digital. It’s all yours to shape and scale. You’ll partner closely with sales, own pipeline outcomes, and lead a scrappy, high-velocity team that knows how to move.. . . You’re a fit if you:. . . . Think like a brand strategist and act like a growth hacker.. . . . Can take an enterprise narrative from bold idea to boardroom buy-in.. . . . Know your way around the CMO suite and the CRM dashboard.. . . . Love to lead, build, experiment—and win.. . . . . What You’ll Do. . Strategy + Execution. . . . Architect and drive GTM for both Enterprise and Community segments in North America.. . . . Own the marketing engine across the funnel—from brand to demand.. . . . Align closely with sales to prioritize accounts and craft high-conversion plays.. . . . Demand Gen & ABM. . . . Lead full-funnel ABM campaigns that move the C-suite.. . . . Run and refine a high-performance demand engine—data, signals, creative, all of it.. . . . Build journeys that personalize and resonate, not just automate.. . . . Brand & Narrative. . . . Bring the Backbase story to life regionally in a way that cuts through the noise.. . . . Evolve our global narrative into a sharp, distinct voice that lands with North American buyers.. . . . Team Leadership. . . . Build and lead a modern marketing team that moves with purpose and pace.. . . . Be a hands-on leader who’s not afraid to roll up your sleeves.. . . . Create a culture of trust, experimentation, and ownership.. . . . Modern Tactics, Real Results. . . . Think beyond the usual: influencer collabs, dark social plays, C-suite dinners, personalized DMs.. . . . Collaborate across Product Marketing, Ops, Enablement to maximize every motion.. . . . . What You Bring. . . . 10+ years in B2B marketing leadership, including 3+ years at VP level in high-growth settings.. . . . Deep experience in fintech or enterprise software—ideally both.. . . . A track record of owning pipeline, not just influence metrics.. . . . Strategic and scrappy: you know how to scale, and you’re not afraid to start.. . . . A modern marketing mindset with tools like Salesforce, 6sense, and AI baked into your workflow.. . . . Clarity, curiosity, and a creative edge that sets you apart.. .