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eCommerce Manager at Green Thumb. . Location: Remote. The Role.  . . Green Thumb Industries (GTI) is looking for an eCommerce Merchandising Manager to oversee our visual site merchandising and content strategy for our Rise online store (risecannabis.com). This role will be a critical leader in shaping the customer site experience and will reside on the eCommerce team as part of the Revenue Organization, reporting to the Sr Director, Digital Customer Experience.   .  . . As an eCommerce Merchandiser, you will be responsible for developing website merchandising strategies and overseeing successful on-site execution. You will partner with cross-functional teams including, Creative, Product Merchandising, Marketing, Business Management, and IT to help deliver a best-in-class customer experience across devices. As a successful eCommerce Merchandise Manager, you will combine an understanding of visual merchandising and analytics, as well as a passion for user experience to continuously optimize the customers’ online journey, driving conversions and business performance. Sound a lot like you? Keep reading!.  . . Responsibilities.  . . . Develop site merchandising strategies across Desktop and Mobile sites; oversee successful execution of all tactical website merchandising plans that will help meet and/or exceed company revenue and profitability goals..  . . Responsible for site functionality including navigation, hierarchy, search and browse, new product on-boarding online..  . . Identify key trend forecasts, define the story-telling roadmap, and use key functionalities like taxonomy and search to enhance the customer journey on our site, telling a cohesive story to win customers’ hearts and minds. .  . . Utilize reporting data and analytics to identify opportunities that improve category and market performance and optimize the customer journey. Create actionable site merchandising plans or make in-season adjustments to drive growth; lead weekly analytics reviews..  . . Make recommendations for site enhancements across Homepage, PLPs, PDPs, etc. to improve the customer experience throughout their onsite journey; work with manager to prioritize when technical support is required..  . . Use data and impact analyses to create roadmaps for site functionality improvements, in partnership with our design and IT teams.  . . Identify AB Testing opportunities based on analysis of site data to drive innovation and optimization across the site; work with Manager to vet test viability and establish hypotheses & KPIs; oversee successful setup and execution of all AB Tests..  . . Use site metrics to identify landing page patterns and opportunities; test and optimize landing page strategies by channel and/or market; and ensure a cohesive shopping experience across all touchpoints to drive conversions and revenue..  . . Manage the creative development process for seasonal refreshes across various site placements (Homepage, PLPs, PDPs, etc.) providing business inputs and feedback to align with business goals..  . . Partner with Product Merchandising/Buying to ensure that product goals and benefits for new products are being translated onsite (site placement, product sort order, etc.) in a way that is consistent with their strategies and value propositions..  . . Monitor site health and performance through analytics and key metrics – You’ll oversee the development of site metrics and dashboards to monitor site health, providing strategic insights to internal stakeholders to influence the overall direction for the site..  . . Partner with our CRM team members on email, social, and paid marketing calendars, gleaning insights from past campaign performance.  . . Support other efforts/initiatives as needed.  . . If applicable, manage direct report, providing ongoing feedback, training and support .  . . . Qualifications .  . . . 6+ years of experience in site merchandising or ecommerce for a retail or consumer products brand.  . . A super strategic thinker who understands consumer behavior, values the customer experience, and uses data and insights to support complex problem solving.  . . Analytical and process-oriented, comfortable making data-driven decisions.  . . Operationally minded and able to identify areas of opportunity and improvement.  . . Comfortable leading cross-functional teams and project-managing new initiatives.  . . Understanding of and experience with A/B testing fundamentals and implementation.  . . Experience with leading ecommerce platforms and tools (e.g., Salesforce Commerce, Websphere Commerce, Magento, Drupal, Frontastic, etc.).  . . Advanced knowledge of Google Analytics and/or comparable analytics platforms.  . . Ability/interest in analyzing metrics/KPIs and transforming into online stories.  . . Must possess superior verbal and written communication skills, and be a strong team player.  . . Must be energetic, highly motivated, a self-starter with the ability to multi-task.  . . Knowledge of and/or experience with the Cannabis industry is a plus. . Bachelor’s degree in business or related field preferred . . . Additional Requirements.  . . . Must pass . any and all.  required background checks .  . . Must be and remain compliant with all legal or company regulations for working in the industry .  . . Must possess valid driver’s license.  . . Must be a minimum of 21 years of age.  . . .  . . #LI-REMOTE. The pay range is competitive and based on experience, qualifications, and/or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance.. Green Thumb Pay Range. $90,000. - . $110,000. . USD