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Paid Media Specialist at Green Thumb. . Location: Chicago, Illinois, United States. The Role.  . . We're. seeking a . qualified. Paid Media Specialist with a strong focus on . digital marketing. . activations across paid search, paid social. ,. . and programmatic . media . channels. . The ideal candidate will be adept in crafting and executing . paid media . campaigns that enhance brand visibility, engage customers, and drive sales, all within the cannabis industry's regulatory framework. .  . . Responsibilities.  . . . Develop, activate, monitor, and optimize campaigns across paid search, paid social, and programmatic channels to meet or exceed KPIs such as ROAS, CPA, and CVR.  . . Serve as a programmatic subject matter expert, advising on best practices in buying strategies, creative, data integration, measurement, and optimizations to maximize campaign performance.  . . Regularly monitor, analyze, and report on campaign performance, using data to inform strategic decisions and improve results .  . . Partner with creative teams for high-impact ad creatives and landing pages.  . . Work closely with our Sr. Digital Marketing Specialist and collaborate with market leaders to gain insights for crafting market-specific campaigns.  . . Conduct A/B testing and other optimization strategies for campaign improvements .  . . Build and maintain relationships with digital media vendors and platforms .  . . Ensure compliance with cannabis industry regulations in all digital marketing activities.  . . Stay informed about industry trends, competitor strategies, and digital marketing advancements.  . . . Qualifications .  . . . 3+ years of hands-on experience in digital marketing (agency environment preferred), with proven success managing paid social, paid search, and programmatic campaigns.  . . Proficient with digital marketing tools and platforms (e.g., Google/Bing Search Ads, Meta/Instagram Ads, DSPs, Mix. p. anel, Unbounce).  . . Strong analytical skills, including experience with reporting and data analysis .  . . Excellent communication and teamwork abilities.  . . Adaptability in a fast-paced, evolving industry.  . . Bachelor's degree in marketing, business, or related field is preferred but not required .  . . .  . . Additional Requirements.  . . . Must pass . any and all.  required background checks .  . . Must be and remain compliant with all legal or company regulations for working in the industry .  . . Must be a minimum of 21 years of age.  . . .  . . #LI-REMOTE. The pay range is competitive and based on experience, qualifications, and/or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance.. Green Thumb Pay Range. $65,000. - . $80,000. . USD