(Senior) Product Director, Local Growth at OKX. . Location: Brazil; LATAM; Remote Roles - LATAM; São Paulo, Brazil. . . . . . . . . . . . . . . . . Who We Are. . . . . At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.. . . . OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. . . . . Across our multiple offices globally, we are united by our core principles: . We Before Me. , . Do the Right Thing. , and . Get Things Done. . These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.. . . OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.. . . . . About The Opportunity. . . . OKX is building local exchange businesses from the ground up across multiple emerging and high-growth markets. We are looking for a product leader who has driven a complete 0-to-1 cycle in a priority overseas market — someone who will own the product strategy and local growth playbook for a specific region or country, and be directly accountable for product competitiveness and business growth outcomes in that market.. . This role sits at the intersection of the Local business team and Global product and engineering. You'll go deep into the local market — translating user profiles, regulatory landscapes, and competitive dynamics into product and growth strategies — while driving Global product and engineering resources to deliver locally, ensuring the product experience and competitiveness actually take off on the ground.. . We are not prescriptive about which specific region you've built in previously — LatAm, Southeast Asia, Turkey, MENA, or others are all relevant. What matters is that you have personally built a business in an emerging market, closed the growth loop, and can transfer that methodology to OKX's priority regions.. . This is a product leadership role, not a country general manager role — but you need to operate with near business-owner accountability: responsible for the region's core growth metrics and product competitiveness, not just shipping features.. . . . . . . What You’ll Be Doing. . . . . Regional Product Strategy & Local Growth Planning. . . . Own product strategy and local growth planning for a specific region or country, working across the Local business team and Global product and engineering to be directly accountable for local product competitiveness and business growth outcomes.. . . . Develop a deep understanding of local user profiles, legal and regulatory frameworks, competitive landscapes, and cultural nuances, and translate these into a comprehensive product competition strategy and channel growth strategy with clear prioritization.. . . . Continuously track the local crypto and fintech ecosystem — with a focus on global players and regional leaders across exchanges and fintech — as well as macro factors such as inflation, currency depreciation, and cross-border remittance demand that shape user trading behavior.. . . . Local Product Experience & Competitiveness. . . . Own the end-to-end local product experience and competitiveness, covering onboarding, fiat deposit, market analysis, trading, and earn — the core stages of the user journey.. . . . Build a comprehensive local product feedback loop — from user behavior data and funnel analysis, to local user feedback collection — to identify key bottlenecks and high-leverage opportunities in conversion, retention, and engagement, and drive iterative improvement.. . . . Adapt to local market characteristics (inflation-driven demand, competitor switching costs, payment method preferences, etc.) to reduce drop-off from registration to first trade and shorten time-to-first-trade.. . . . Channel Growth & Cross-team Collaboration. . . . Work with local teams to identify effective user acquisition channels; lead the discovery, introduction, integration, and scaling of high-impact channels.. . . . Leverage your local network — KOLs, fintech partners, payment providers, regulatory contacts — to accelerate market entry and growth.. . . . Collaborate closely with regional BD, Marketing, Operations, and Global product and engineering to ensure product initiatives align with local growth objectives.. . . . . . . What We Look For In You. . . . . 0-to-1 business building and growth experience in an emerging market. (e.g., LatAm, Southeast Asia, Turkey, MENA, or similar) — you can clearly articulate the regional metrics you owned and the business outcomes you delivered. You held a product, strategy, or growth role during the early stage of an international expansion at a tech company or at a high-growth local champion in the region.. . . . Comprehensive business growth and user growth methodology. — you have fully owned a user funnel (acquisition → activation → retention) and can speak to results with data: CAC, activation rates, D7/D30 retention, LTV, reactivation. Your work was growth experimentation and product intervention, not just media buying.. . . . Strong product management capability. — you can define product strategy and success metrics, prioritize a roadmap, drive A/B testing, and collaborate with product and engineering to deliver. This is a product leadership role, not a GM or pure growth marketing role.. . . . Proven cross-functional collaboration. — able to drive alignment across teams (design, engineering, data, commercial), manage external partnerships, and navigate regulatory conversations. Effective at aligning resources between Local and Global organizations.. . . . Deep local market knowledge and an established local network. — you understand local user behaviors, payment ecosystems (e.g., PIX, SPEI, Mercado Pago, UPI, GCash, DANA, M-Pesa, depending on region), regulatory environments, and competitive dynamics. You have partners, KOLs, and industry relationships in the region that you can activate.. . . . Consumer product management experience. in fintech, crypto, or trading preferred. Candidates with experience managing or mentoring product teams will be considered for the Senior Product Director level.. . . . Excellent written and verbal communication skills in English.. Proficiency in Mandarin is a strong plus for effective collaboration with HQ teams.. . . . . . . Nice-To-Haves. . . . . Proficiency in a local language relevant to the target region (Spanish, Portuguese, Bahasa Indonesia, Arabic, Turkish, etc.).. . . . Crypto exchange product experience — spot/derivatives trading, order types, fee structures, token listings, and fiat on/off-ramp flows.. . . . Familiarity with local payment rails and fiat-to-crypto conversion flows in emerging markets.. . . . Hands-on trading experience in FX, equities, or crypto.. . . . . . . . . . . . . . . . . Perks & Benefits . . . . Competitive total compensation package. . . . L&D programs and Education subsidy for employees' growth and development. . . . Various team building programs and company events. . . . Wellness and meal allowances. . . . Comprehensive healthcare schemes for employees and dependants. . . . More that we love to tell you along the process!. . . . . . . . . . . . . . . . . . . . . . . . Notice:. . All official . OKX. vacancies are published on this website.. . While roles may appear on selected third-party platforms from time to time, information on other sites may be inaccurate or outdated. . If in doubt, please apply directly through our official careers website.. . . Information collected and processed as part of the recruitment process of any job application you choose to submit is subject to . OKX. 's . Candidate Privacy Notice. .
(Senior) Product Director, Local Growth at OKX