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Global Head of Marketing & AI Innovation at Guidepoint. . Location: New York, New York, United States. Overview. . We are seeking a hands-on Global Head of Marketing & AI Innovation to build and lead a modern, AI-enabled marketing function. This role will be responsible for rethinking how marketing operates across content, design, campaigns, reporting, and workflows by embedding AI into the team’s day-to-day processes. This person will own the global marketing strategy across brand, digital, website strategy, and client and expert engagement, ensuring alignment with company growth priorities.. . The ideal candidate will lead a global team to create a more efficient and data-driven marketing operation to accelerate content production, improve campaign performance, and generate better insights for decision-making.. . This is an ideal opportunity for a strong marketing leader who is highly comfortable using AI tools to support global marketing execution. We are looking for a hands-on operator who can take ownership, drive cross-functional marketing activity, and help the team build a more scalable, AI-enabled function that delivers measurable business impact.. . This is a hybrid position based in our New York City office.. . What You’ll Own: . . AI & Automation Strategy . . . Define and execute the AI and automation roadmap across the marketing and revenue technology stack. . Identify opportunities to apply AI and automation to marketing tasks, internal workflows, CRM workflows, campaign optimization, and overall operational efficiency. . Use tools such as Claude, OpenAI/ChatGPT, Canva AI, Adobe AI, and similar platforms to improve marketing workflows, create assets, draft content, and streamline execution. . Partner closely with sales to integrate AI-enabled processes, improve targeting and insights, and align marketing efforts with pipeline development and revenue goals. . . Marketing Execution. . . Lead the global marketing function and a team of 15+ while developing a modern, digital-first marketing operation across content creation, reporting, and marketing operations. . Coordinate with internal stakeholders to ensure marketing projects move forward efficiently and deadlines are met. . Optimize marketing processes, campaign trackers, and reporting dashboards. . Develop and execute integrated marketing campaigns that support demand generation, client acquisition, retention, and revenue growth across key markets and segments. . Manage the global marketing budget, external agencies, vendors, and tools to ensure resources are allocated effectively, and marketing investments deliver measurable impact. . . Brand Strategy. . . Refine and evolve the company’s brand positioning, messaging, and market narrative to ensure consistency across client, expert, employee, and candidate audiences. . Partner with client-facing teams to create marketing materials and campaigns that drive client engagement and revenue growth. . Develop expert-facing content and communications that increase engagement, strengthen relationships, and support participation across key marketing initiatives. . Support employer branding initiatives by developing content and messaging that strengthen the company’s reputation, culture, and talent attraction efforts. . Own website strategy, content, SEO, conversion optimization, and digital performance to improve engagement, lead capture, and brand visibility. . . Reporting & Measurement. . . Define and report on success metrics for AI and automation initiatives. . Serve as a strategic partner to the executive leadership team, providing marketing insights, performance reporting, and recommendations that support company priorities. . Leverage dashboards and reporting to measure impact on pipeline, conversion rates, efficiency, and revenue. . . What You Have: . . . 12+ years of marketing experience in content, campaigns, design support, and marketing operations. . 5+ years of experience managing teams of up to 15 individuals. . Strong B2B marketing experience in professional services, information services, SaaS, consulting, financial services, or another relationship-driven business. . Proven ability to apply AI and automation to increase efficiency, improve marketing productivity, strengthen business outcomes, and support revenue growth. . Demonstrated experience building or modernizing a marketing function and managing a global high-performing team. . Strong analytical mindset with experience using data to evaluate marketing performance, optimize campaigns, and communicate impact to senior leadership. . Experience managing marketing budgets, vendors, agencies, and technology investments. . Fluency with AI and creative tools such as ChatGPT, Claude, Canva AI, Adobe AI/Creative Suite, or similar platforms to enhance go-to-market execution. . Excellent leadership, communication, and change-management skills, with the ability to influence globally across functions and regions. . Experience leveraging marketing automation platforms, CRM systems, campaign management platforms, and reporting dashboards, such as HubSpot, Salesforce, Marketo, Qualified, Outreach, Looker, Tableau, or similar systems. . . What We Offer:. . The annual base salary range for this position is . $200,000 to $275,000. . Additionally, this position is eligible for an annual discretionary bonus based on performance.. . You will also be eligible for the following benefits:. . . 15 PTO days, 10 legal holidays, and sick days. . Comprehensive medical, dental, and vision plans. . Will match up to 10% of employee contribution for 401(k), life insurance, paid time-off and parental leave plans. . Commuter benefits and a corporate gym rate. . Development opportunities through the LinkedIn Learning platform. . Free snacks and beverages in the office. . Friday happy hour and “Summer Fridays”. . Year-round corporate athletic league. . Casual work environment, team building, and other social events. . . About Guidepoint:.  . . Guidepoint is a leading research enablement platform designed to advance understanding and empower our clients’ decision-making process. Powered by innovative technology, real-time data, and hard-to-source expertise, we help our clients to turn answers into action. . . Backed by a network of nearly 1.75 million experts and Guidepoint’s 1,600 employees worldwide, we inform leading organizations’ research by delivering on-demand intelligence and research on request. With Guidepoint, companies and investors can better navigate the abundance of information available today, making it both more useful and more powerful. . . At Guidepoint, our success relies on the diversity of our employees, advisors, and client base, which allows us to create connections that offer a wealth of perspectives. We are committed to upholding policies that contribute to an equitable and welcoming environment for our community, regardless of background, identity, or experience. . .  . . #LI-SG1. . #LI-Hybrid. Base salary may vary depending on job-related knowledge, skills, and experience, as well as geographic location.. Compensation. $200,000. - . $275,000. . USD