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Digital Marketing Strategist at Herewith Inc.. . Location: Remote. About Herewith. . Herewith, Inc. is transforming how healthcare organizations connect patients, older adults, and families with reliable caregiving support.. . Our technology-enabled care platform helps healthcare organizations address an important challenge across the care continuum: what happens to patients outside the clinical setting.. . We partner with healthcare organizations serving individuals who may require ongoing non-medical caregiving, transportation, companionship, mobility assistance, help with daily activities, or transitional support. Families can also find and book helpers directly through our mobile and web-based platform.. . About the Role. . Herewith is seeking a Digital Marketing Strategist to own growth performance across our paid, organic, email, social, and partner channels.. . This position connects channel data to budget and campaign decisions, so every dollar we spend is tied to measurable acquisition of families, helpers, and healthcare partners.. . The ideal candidate is an analytical marketer who builds the reporting leadership relies on, sets SEO and campaign priorities, and gives our content team clear, data-backed direction on what to create next.. . You will report to our Content Lead and work closely with content, sales, design, engineering, and leadership.. . Key Responsibilities. . Performance Analytics and Reporting. . . Own performance tracking across every acquisition channel, including paid social, paid search, SEO, email, organic social, and partner placements.. . Deliver a monthly performance report covering customer acquisition cost, conversion rate, lifetime value, and return on spend by channel.. . Partner with engineering to build dashboards that track the full customer lifecycle, from first touch through booking and repeat use.. . . Budget and Spend Strategy. . . Recommend monthly and quarterly budget allocation across channels based on performance data.. . Evaluate new spend opportunities, such as partner newsletter placements and sponsorships, with projected reach, cost, and expected return.. . Maintain a single record of marketing spend and results to build historical benchmarks.. . Balance family and helper acquisition to keep marketplace supply and demand in healthy ratio.. . . SEO and Website Growth. . . Own technical SEO strategy, including site audits, page prioritization, and optimization briefs.. . Use Google Analytics, Google Search Console, and SEMrush to identify which pages to optimize and build next.. . . Campaign Strategy. . . Collaborate with our content lead to build seasonal campaign plans aligned to how families make care decisions, such as holiday awareness campaigns followed by January conversion pushes.. . Turn performance analytics into actionable insights for the content team across web, blog, social, and email.. . Oversee our email marketing strategy, deliverability, and engagement.. . . B2B and Partner Support. . . Partner with the business development team to measure and report on healthcare partner campaigns.. . Build acquisition reporting that shows partners the reach and results of co-marketing efforts.. . . Experience. . . 3 to 5+ years of experience in performance marketing, growth marketing, digital marketing, or marketing analytics.. . Direct ownership of channel budgets and spend recommendations.. . Experience in one or more of the following areas is strongly preferred:. . . . Two-sided marketplaces. . Healthcare or healthcare technology. . Senior care, home care, or caregiving services. . Consumer subscription or on-demand services. . B2B and Saas marketing. . . . Demonstrated experience building CAC, LTV, and ROAS reporting that leadership used to make spend decisions.. . . Skills. . . Hands-on proficiency with Salesforce, Google Analytics 4, Google Search Console, SEMrush or Ahrefs, and Meta and Google Ads.. . Working knowledge of technical SEO, including site audits, indexing, site structure, and page optimization.. . Ability to translate data into clear briefs that writers and designers can act on.. . Strong written and verbal communication with both technical and non-technical stakeholders.. . SQL or dashboard tool experience, such as Looker Studio or Tableau, is a plus.. . Familiarity with email platforms such as Klaviyo is a plus.. . . Who Will Succeed in This Role. . You are an analytical marketer who turns data into decisions.. . You can look at a spend request, a traffic report, or a campaign result and say clearly what it means for growth and where the next dollar should go.. . You are comfortable building process from the ground up in an entrepreneurial environment with limited historical data.. . You care about reaching the families, older adults, and Helpers who rely on Herewith, and you want your work to show up in measurable growth.. . What We Offer. . . Competitive base salary: $120K - 140K. . Comprehensive health benefits with paid time off. . Remote work environment. . Opportunity to build Herewith's growth and performance function from the ground up. . Ability to directly shape where Herewith invests to reach families, Helpers, and healthcare partners. . Collaborative, mission-driven team environment. . . Why Herewith. . Older adults and individuals managing chronic illnesses frequently need practical support between healthcare encounters.. . Herewith is building the infrastructure to help bridge that gap.. . Through our mobile and web-based platform, healthcare organizations and families can connect with local caregiving support designed to complement clinical care.. . For our healthcare partners, this creates an opportunity to extend support beyond traditional healthcare settings.. . For patients and families, it provides greater flexibility in finding assistance when and where they need it.