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Product Marketing Manager, Data, APIs & Workflows at Demandbase. Location Information: United States. Demandbase offers the only end-to-end Account-Based Experience (ABX) solution that helps B2B companies find, engage, and close the accounts that matter most.. Craft clear, differentiated positioning for our Data, API, and Workflow offerings.. Develop messaging frameworks and value propositions for multiple personas.. Own go-to-market planning and execution for Data, API, and Workflow product releases.. Build enablement assets including battlecards, slides, one-pagers, and FAQs.. Partner with Enablement to train Sales and CSMs on our capabilities.. Work with Product Management to influence roadmap storytelling.. Research customer needs, market trends, and competitive positioning.. Support VoC efforts and conduct interviews to gather feedback.. 5–8 years of experience in B2B product marketing, ideally with 2+ years in a role focused on APIs, data platforms, or workflow automation.. Ability to translate technical capabilities into compelling, value-based narratives.. Demonstrated success supporting go-to-market launches and driving product adoption.. Excellent verbal and written communication skills with experience developing messaging frameworks.. Comfortable working across Product, Sales, Enablement, and Customer Success.. Familiarity with customer segmentation, persona development, and competitive analysis.. Strong project management skills and the ability to work independently.. Experience with AI/ML-powered products, GTM platforms, or B2B automation solutions a plus.. Pay range:. $151K - $227K. Up to 100% paid premiums for Medical and Vision coverage.. Access to mental wellness resources, including Modern Health.. Flexible PTO policy and 15 paid holidays.. No Internal Meetings Fridays.. Competitive 401(k) plan.. Short-term and long-term disability coverage.. Life insurance and other valuable benefits.