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Senior Brand Strategy Director at Fetch. Location Information: United States. America's Rewards App. Lead brand strategy and narrative development for Fetch’s biggest moments, from product launches and partner campaigns to cultural tentpoles.. Write clear, compelling briefs that align cross-functional teams, unlock creative thinking and guide execution.. Define how Fetch shows up across consumer and advertiser touchpoints, ensuring both cultural resonance and business relevance.. Collaborate closely with Creative, GTM, Product and Growth teams to maintain narrative cohesion and brand consistency.. Champion cultural fluency and trend awareness across the org, bringing insights from entertainment, gaming, lifestyle and beyond.. Support the evolution of our brand excavation, tone of voice and campaign frameworks.. Elevate strategic storytelling and inspire high-performing creative work across surfaces and teams.. 15+ years of experience in brand strategy, integrated marketing creative development, or similar roles.. A portfolio of work that shows impact across campaigns, platforms and consumer experiences.. Strong briefing skills with a proven ability to translate insights into concepts and ideas into action.. Deep understanding of consumer behavior, platform trends and how culture moves.. Experience working with or within high-growth consumer tech, apps or mission-driven brands.. Confidence leading multi-stakeholder conversations with clarity and vision.. A builder’s mindset. You see ambiguity as opportunity and love being part of early-stage work.. Pay range:. $183K - $200K. Equity: We offer employees equity in Fetch, so that everyone can benefit from Fetch’s growth.. 401k Match: Dollar-for-dollar match up to 4%.. Benefits for humans and pets: We offer comprehensive medical, dental and vision plans for everyone including your pets.. Continuing Education: Fetch provides ten thousand per year in education reimbursement.. Employee Resource Groups: Take part in employee-led groups that are centered around fostering a diverse and inclusive workplace through events, dialogue and advocacy.. Paid Time Off: On top of our flexible PTO, Fetch observes 9 paid holidays, including Juneteenth and Indigenous People’s Day, as well as our year-end week-long break.. Robust Leave Policies: 20 weeks of paid parental leave for primary caregivers, 14 weeks for secondary caregivers, and a flexible return to work schedule.. Calvin Care Cash: Employees who are welcoming new family members will also receive a one-time $2,000 incentive to assist employees with covering the cost of childcare, clothing, diapers and much more.. Flexible Work Environment: Collaborate with your team in one of our stunning offices in Madison, Birmingham, or Chicago. Or you can work fully remotely from anywhere in the US.