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Growth Marketing Manager, Formative at Newsela. Location Information: United States. We’re a team that is dedicated to unlocking the written word for everyone.. Nothing makes us happier than engaged readers. So we’ve built an Instructional Content Platform that brings together fascinating, accessible content with integrated assessments and insights. We’re building a future where vibrant digital reading experiences will supercharge reading engagement and learning in every subject.. Launched in 2013, more than 200 million Newsela articles have been read by students, making Newsela the number 1 online news source for students. When students read articles and take Common Core-aligned quizzes online, they are developing the critical nonfiction literacy skills that empower them to take part in conversations about complex issues, and prepare them for academic and professional success.. Orchestrate growth initiatives by collaborating with in-house specialists in paid media, SEO, and content to guide campaign strategy and execution.. Own the conversion funnel by continuously building, testing, and improving the user journey from first visit to paid customer.. Leverage in-product messaging by creating user guides, workflows, and targeted messages to guide users toward activation and payment.. Independently analyze and act on data from various sources to build and monitor performance dashboards.. At least 3 years in a growth-focused role such as PLG, SaaS, or B2C with specific initiatives and metrics moved.. Mastery in at least one or two key acquisition channels, such as Paid Search and Email Automation, with operational knowledge across others.. Hands-on experience with Salesforce, Google Analytics, and Google Tag Manager (GTM).. Experience incorporating AI tools into marketing workflows.. Passion for A/B testing and optimizing key funnels.. Proactive pattern of ownership and problem-solving.. Thinking in terms of CAC, LTV, and ROI.. Preference for EdTech experience and a passion for improving education.. Pay range:. $82K - $110K. Comprehensive medical benefits with employer contribution to premiums and HSA accounts.. Additional benefits such as pet insurance and access to the Calm app.. Monthly tech stipend for work-from-home needs.. Inclusive benefits including parental leave, fertility support, and adoption.. 401(k) plan with employer match.. Flexible PTO, 10 company holidays, and winter break.. Annual learning and development allowance for training and development.