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Growth Marketing Lead (United States & Canada) at CoinTracker . Location Information: United States. Increase the financial freedom and prosperity of individuals and companies.. Own paid acquisition campaigns (Meta, Google, TikTok, Reddit, LinkedIn) — from strategy to creative testing and optimization.. Manage and scale CoinTracker’s affiliate program, with structured tracking, incentives, and ROI analysis.. Partner on SEO improvements and lightweight content/organic experiments.. Implement and maintain attribution frameworks (pixels, CAPI, Roadway, Segment, SDKs) to measure impact with confidence.. Build a campaign and experimentation calendar — ensuring high test velocity and tight learning loops.. Collaborate cross-functionally with design, product, social, finance, and vendors to execute campaigns on time and with impact.. Provide clear reporting on channel performance, ROI, and recommendations for budget allocation.. Explore referral, gamification, and viral growth loops to unlock new sources of acquisition and engagement.. 8+ years of experience in growth or performance marketing, ideally in B2C fintech, SaaS, or marketplaces (crypto a plus).. Proven ability to run and optimize multi-channel paid campaigns with measurable ROI.. Hands-on experience with tracking/attribution tools (pixels, SDKs, CAPI, Segment, Roadway, Looker).. Affiliate program management and channel optimization experience.. Familiarity with SEO and lifecycle marketing best practices.. Strong analytical and testing mindset; comfortable building dashboards and frameworks.. Ability to thrive in ambiguity — strategic thinker and scrappy executor.. Curiosity about crypto and fintech trends, with the ability to translate insights into growth strategies.. Competitive salary. Remote work