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Performance Marketing Manager at Fetch. Location Information: United States. America's Rewards App. Plan, launch, and optimize paid user acquisition campaigns across platforms such as Meta, Google UAC, TikTok, Apple Search Ads, and other relevant networks.. Monitor performance metrics (CPI, ROAS, LTV, retention) and optimize campaigns to meet growth targets.. Collaborate with creative teams to develop ad concepts, test new formats, and refine messaging.. Own ASO strategy including keyword optimization, creative testing, and conversion rate optimization on the App Store and Google Play.. Run A/B tests across ad creatives, landing pages, and app store assets to continuously improve performance.. Manage budgets and forecasting, ensuring efficient allocation of spend.. Partner with analytics and product teams to understand user behavior, attribution, and cohort performance.. Lead with AI to automate work streams and drive innovations that enhance marketing effectiveness and operational efficiency.. 4+ years of experience in performance marketing, ideally with a focus on mobile app growth.. Proven track record managing paid acquisition campaigns with measurable results.. Experience managing and optimizing large-scale budgets.. Strong knowledge of digital advertising platforms (Meta Ads, Google Ads, TikTok, ASA, DSPs).. Experience with ASO best practices and tools (e.g., AppTweak, Sensor Tower, Mobile Action).. Analytical mindset with proficiency in data-driven decision-making; comfortable with Excel/Sheets, BI tools, and MMPs (AppsFlyer, Adjust, Branch).. Skilled at adapting with agility and maintaining momentum in dynamic, fast-paced settings.. Excellent project management and cross-functional collaboration skills.. Creative thinker who can partner with design and content teams to produce compelling ad creatives.. Pay range:. $115K - $125K. Equity in Fetch.. 401k with dollar-for-dollar match up to 4%.. Comprehensive medical, dental and vision plans, including for pets.. $10,000 per year in education reimbursement.. Employee Resource Groups and Inclusion Council.. Flexible PTO plus 9 paid holidays and a week-long year-end break.. Robust leave policies including 20 weeks of paid parental leave for primary caregivers and 14 weeks for secondary caregivers.. Calvin Care Cash: $2,000 incentive for new family members.. Flexible work environment with remote work option.