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Senior Product Marketing Manager, Data, APIs & Workflows at Demandbase. Location Information: United States. Demandbase offers the only end-to-end Account-Based Experience (ABX) solution that helps B2B companies find, engage, and close the accounts that matter most.. Craft clear, differentiated positioning for our Data, API, and Workflow offerings.. Develop messaging frameworks and value propositions for data teams, product managers, CTOs, and marketing ops.. Own go-to-market planning and execution for Data, API, and Workflow product releases.. Work cross-functionally to ensure internal readiness and external awareness.. Build enablement assets including battlecards, slides, one-pagers, and FAQs.. Partner with Enablement to train Sales and CSMs on our Data, API, and orchestration capabilities.. Work with Product Management to influence roadmap storytelling and identify narratives across various use cases.. Research customer needs, market trends, and competitive positioning.. Maintain updated landscape analysis and battlecards.. Support VoC efforts and conduct interviews to gather feedback on product-market fit, differentiation, and adoption blockers.. 5–8 years of experience in B2B product marketing, ideally with 2+ years focused on APIs, data platforms, workflow automation, or technical/embedded products.. Ability to translate technical capabilities into compelling, value-based narratives for both technical and business audiences.. Demonstrated success supporting go-to-market launches and driving product adoption.. Excellent verbal and written communication skills with experience developing messaging frameworks.. Comfortable working across Product, Sales, Enablement, and Customer Success.. Familiarity with customer segmentation, persona development, and competitive analysis.. Strong project management skills and ability to work independently.. Experience with AI/ML-powered products, GTM platforms, or B2B automation solutions is a plus.. Pay range:. $151K - $227K. Up to 100% paid premiums for Medical and Vision coverage.. Access to Modern Health for mental wellness resources.. Flexible PTO policy.. 15 paid holidays including a three-day break around July 4th and a week off for Thanksgiving.. No Internal Meetings Fridays.. Competitive 401(k) plan.. Short-term and long-term disability coverage.. Life insurance.