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Demand Generation Manager at Olo. Location Information: United States. Olo powers digital ordering and delivery programs that connect restaurant brands to the on-demand world, placing orders directly into the restaurant through all order origination points – from a brand’s own website or app, third party marketplaces, social media platforms, smart speakers, and home assistants. Olo serves as the on-demand ordering and delivery platform across 70,000 locations for over 300 brands, such as Applebee’s, Checkers & Rally’s, Cheesecake Factory, Chili’s, Dairy Queen, Denny’s, Five Guys Burgers & Fries, Jamba Juice, Noodles & Company, Portillo’s Hot Dogs, Shake Shack, sweetgreen, Wingstop, and more.. Build, launch, and optimize integrated multi-channel campaigns utilizing multiple content assets to generate qualified leads and drive conversions.. Monitor, analyze, and report on the performance of all demand generation activities. Use data to identify trends, measure campaign effectiveness, and make data-backed decisions to improve future efforts.. Own the end-to-end strategy for many of our in-person and virtual events, including trade shows, conferences, and webinars. This includes pre-event promotion, on-site engagement, and post-event follow-up to maximize ROI.. Develop and execute a targeted ABM strategy to target high-level executives and buyers at key enterprise accounts. Partner closely with sales to identify high-value accounts, create personalized marketing plays, and orchestrate multi-channel campaigns that engage decision-makers.. Implement digital channels such as LinkedIn advertising, YouTube, and the website to support campaign and pipeline targets.. Identify and implement AI-powered tools and techniques to enhance our demand generation efforts. Leverage AI for content creation and personalization, campaign optimization, understanding campaign results, and automating workflows to improve efficiency and results.. Work closely with sales, product marketing, and content teams to ensure all marketing activities are aligned with business objectives and create a seamless customer journey.. Manage the demand generation budget, ensuring resources are allocated effectively to achieve business goals.. Bachelor's degree in Marketing, Business, or a related field.. 5+ years of B2B experience in demand generation, with proven experience with events, ABM, and digital marketing channels.. Proven experience using marketing automation platforms such as Hubspot, Salesforce, AI, and intent/ABM software.. Experience working with vendors, driving time to value, fast and strategic execution, and overall ROI from the partnerships.. Hands-on experience with AI tools for marketing is a plus.. Exceptional communication, project management, and analytical skills.. Pay range:. $91K - $124K. 20 days of paid time off, 10 sick days, 11 holidays, plus year-end closure.. Health, dental, and vision coverage for yourself and your family.. 401k match.. Remote-office stipend.. Generous parental leave plan.. Volunteer time off.. Gift matching policy.