Marketing AI Strategist - Adobe and CRM Platforms at Bounteous

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Marketing AI Strategist - Adobe and CRM Platforms at Bounteous. Location Information: United States. We co‑innovate with the world's most ambitious brands to create transformative digital experiences.. Lead the transformation partnership for client’s marketing technology ecosystem and AI-powered customer experiences. Conduct TCO analysis of Adobe stack (AEP, AJO, CDH, Marketo, Workfront). Develop build vs. buy recommendations. Lead stack consolidation. Create financial models for platform improvements. Define Next Best Action/Next Best Offer frameworks. Provide architecture recommendations for customer data infrastructure. Lead quarterly stack audits. Identify high-value AI/automation use cases. Present recommendations to VP/SVP leadership. Build business cases for strategic investments. Lead bi-weekly innovation sprints. Help build LLM/SLM apps for content, customer insights, campaign optimization. Develop platform-agnostic AI solutions using GCP. Drive RCS messaging pilots, predictive analytics, AI-powered performance marketing. Execute POVs demonstrating business impact. Maintain competitive intelligence on Martech and Adtech landscape. Help build native integrations outside Adobe/Pega. Evangelize innovation through demos, workshops, executive briefings. Define and deploy complex B2B customer journeys. Optimize multi-touch attribution and journey analytics. Partner with CDH data science on propensity models, lookalike audiences, churn prediction. Optimize Adobe Experience Platform (AEP). Architect ABM programs leveraging intent data, predictive scoring, personalized engagement. 10+ years in marketing technology with 5+ years in strategic/leadership roles. Deep expertise with Adobe Stack and Pega decisioning platforms. Hands-on AI/ML experience. Proven track record of cost optimizations through stack rationalization. GCP/Google Cloud experience (Vertex AI, BigQuery, Gemini preferred). B2B marketing experience in complex, multi-stakeholder environments. Expertise in AI driven Marketing automation. Customer data platforms and identity resolution. AI/ML frameworks and cloud-based AI services. API integrations, data modeling, event streaming. Performance marketing and programmatic advertising tech. SQL, Python, or similar for data analysis/prototyping. Pay range:. $160K - $180K