Sr. Media Analyst at Nutrafol

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Sr. Media Analyst at Nutrafol. Location Information: United States. Hair wellness from within.. We’re a growing company. Everything we do, we do to help people grow. Our mission is to be a partner in progress on each unique journey to hair wellness. We provide personalized, natural solutions for healthy hair growth and connect people with doctors who care about hair. We challenge existing treatments and methodologies to continue to advance the frontier of hair science. As we help our customers grow, we grow too- through diversity & inclusion, teamwork & collaboration, and through empowering ourselves and others with our passion for wellness and innovation.. Lead analysis and interpretation of media performance across paid channels (digital, TV/CTV, social, search, influencer, affiliate and more).. Partner with Performance Marketing team to evaluate media mix and campaign performance.. Provide insights on awareness, reach, and consideration KPIs.. Develop frameworks for spend by initiative, life stage, and campaign type.. Translate insights from MTA and Campaign Manager into actionable media strategies.. Collaborate with Performance and Data teams to align test-and-learn agendas.. Build and maintain executive-ready dashboards and reports.. Deliver proactive recommendations on budget reallocations and audience targeting.. Track competitor media activity, cost trends, and category benchmarks.. 7+ years of relevant experience in an integrated media role within an eCommerce brand or agency; DTC experience is preferred.. 4+ years leading analysis and interpretation of media performance.. Expert in building and maintaining executive-ready dashboards and reports.. Exceptional proficiency with Google Suite and Microsoft Excel.. Experience working with multiple analytics and measurement (MTA and MMM) tools like Rockerbox, GA4 and SA 360.. Strong quantitative and analytical skills with a solid understanding of key marketing metrics.. High intellectual curiosity, strong problem-solving skills, and the ability to think creatively.. Excellent organizational and time management skills.. Strong written, and verbal communication, negotiation, and presentation skills.. Pay range:. $130K - $145K. Fully remote work experience. Comprehensive medical, dental, and vision package, including FSA program. 401K with employer match. Quarterly Bonus Program. Flexible PTO. Two company-wide wellness breaks every day. Free lunch on us every Tuesday and Thursday via Seamless/Grubhub. Monthly wellness stipend. Monthly internet stipend. Monthly cell phone stipend. Annual learning & development stipend. Wellness Program, including virtual Wellness Sessions & No-Meeting Wednesdays. Free meditation app membership (Headspace). Free Nutrafol subscription. Pet insurance and benefit programs