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Senior Demand Generation Marketing Manager at Newsela. Location Information: United States. We’re a team that is dedicated to unlocking the written word for everyone.. Nothing makes us happier than engaged readers. So we’ve built an Instructional Content Platform that brings together fascinating, accessible content with integrated assessments and insights. We’re building a future where vibrant digital reading experiences will supercharge reading engagement and learning in every subject.. Launched in 2013, more than 200 million Newsela articles have been read by students, making Newsela the number 1 online news source for students. When students read articles and take Common Core-aligned quizzes online, they are developing the critical nonfiction literacy skills that empower them to take part in conversations about complex issues, and prepare them for academic and professional success.. Own the development of the quarterly demand generation strategy from end-to-end, including channel and audience selection and alignment to our marketing KPIs and revenue targets. Drive impact by proactively executing a variety of demand generation activations, including webinars, content, paid media, direct mail, events, industry sponsorships and email nurture campaigns. Design and optimize marketing automation, lifecycle campaigns, and sales outreach that effectively moves users from free product trial/sign-up into sales-qualified opportunities (SQLs). Incorporate ABM strategies to drive deeper account penetration in key accounts in close collaboration with sales leadership. Run data-informed experiments to uplevel our campaigns. Partner with Product Marketing to implement engaging and effective messaging across campaign channels. Partner with creative, content, channel and operational team members on content, campaign and channel effectiveness. Implement lead nurturing programs to guide prospects through the buyer's journey and facilitate smooth handoffs to operational teams and sales. Consistently monitor campaign performance to generate data-driven insights to improve future campaign performance, make recommendations on campaign spend, and demonstrate the impact on pipeline and revenue to executive stakeholders. Operate as a strategic partner to Sales and SDRs to maximize their impact on marketing sourced bookings. At least 5 years of B2B demand generation experience in a SaaS environment. Understanding of the MarTech landscape and capability to implement new MarTech tools. Experience leveraging multiple digital channels including paid media to drive outcomes. Extremely data-driven and committed to experimenting to improve and optimize programs for success. Strong project management and entrepreneurial skills to work independently on complex projects. Strong writing skills and experience creating content for emails, ads, webpages, and other marketing collateral built for conversion. Meticulously organized with an ability to work and demonstrate grace under pressure. Comfortable with ambiguity and can move forward in this environment. Problem solving skills and ability to organize and execute demand programs. Pay range:. $115K - $130K. Comprehensive medical benefits with employer contribution to premiums. HSA accounts. Pet insurance. Free access to the Calm app. Fully remote company with a monthly tech stipend. Parental leave, fertility support, and adoption benefits. 401(k) plan with employer match. Flexible PTO plus 10 company holidays plus winter break. Annual learning and development allowance for professional growth. Incentive stock options